Home > Of things Mac > Of whining and other adolescent carrying on about Apple, the iPhone and hackers: lessons from Family Therapy and Freud.

Of whining and other adolescent carrying on about Apple, the iPhone and hackers: lessons from Family Therapy and Freud.

Where are you in the arguments over hacking the iPhone, its alleged bricking on purpose by Apple, and those who believe Apple is the new Microsoft, meaning all things rotten in the world of technology?

I've sat and watched and read and listened to pundits and podcasters alike weighing in on whether success has gone to Apple's head (with its share price higher than it has been in years and still heading north), and whether Apple is now eating its young.

You know, you can substitute "Steve Jobs" for "Apple" and thus personify these arguments. Most who believe, I will assert, that those "mistakes" Apple will soon regret making to be the fault of one man: Steve Jobs and his (choose the word that most appeals or you have read elsewhere) megalomania, narcissim, huge ego, deafness to the hoi polloi, single-mindedness, laser focus on design, way or the highway approach, etc etc.

So I've thought about this turn of events for some time, and wondered what I could add to the mix to understand it for myself, and share my views with others.

Let me preface my remarks by stating my principal means of working as a clinical psychologist is to apply a rather behavioural model to my work. This means I work with patients to help them do things differently, rather than merely feeling different. Part of the method is to guide them to think differently, to coin a phrase.

This approach is known as Cognitive-behaviour therapy (CBT) and it has more runs on the board when it comes to evidence-based practice than most other therapy approaches, including Freudian, Family Therapy, and Neurolinguistic programming (NLP).

But in my studies, I also learnt how to practise those therapies, gaining some understanding of them and their utility in certain situations.

Freud, for all the nonsense and unprovable ideas he developed, helped us understand the presence of a mental life outside of our immediate conscious awareness. Some call this an unconscious while others call it a pre- or sub-conscious.

Both of these allude to the idea that much of our actions, feelings, and thoughts are not necessarily under our immediate control, and only after some time has elapsed do we come to an understanding of how and why we did what we did. Slips of the tongue, forgetting people's names we know very well, absent-minded behaviours are all examples of the limited awareness we have of our own actions and motivations.


The reaction to recent Apple/Steve Jobs activities has all the hallmarks of a family undergoing challenges to its development. This is where a study of Family Therapy has something to offer. Some of the early family therapists were refugees from Freudian therapies, looking for individuals' "troubling" behaviours coming at times when the family was undergoing predictable changes, or developmental tasks, e.g. children first going to school; reaching puberty; beginning to date; going to college, etc.

Many in the Apple sphere think upon the corporation as if they are members of its large extended family. Apple owners tend more than most to have a positive emotional relationship with its technologies, naming hard drives with cute names rather than the boring C or D drive nomenclatures their PC-owning cousins endure.

Indeed, as much as PC-owning friends have traditionally boasted of the flexibility of their hardware systems, it's been Apple owners who have utilised software to individualise their Macs. Shareware developers have assisted in this endeavour for many years, and have led the way in designing high quality software to extend the useability of Mac hardware. Poorly designed software is found out very quickly on the Mac platform, and I would assert there is no shortage of such low quality software on the Windows platform, requiring its users to spend many hours sorting through what's good and what's dross.

Mac users have many means by which to learn about new shareware, and we have engaged in social networking for the purpose of enjoying and extending the use of the Mac way before Tim O'Reilly concocted the term "Web 2.0".

Somewhere along the way, with the introduction of the much hoped-for iPhone, many shareware developers expected their creativity would extend to this new platform. Recall the whoops of delight when, in January 2007 at his Macworld Keynote, Steve Jobs announced the iPhone would run a version of OS X.

But in time, this paternal largesse was revealed to be illusory. It was to be Steve Jobs' way or no way at all.

"Dad" turned out to be, for some, a family tyrant, dictating to his teenage children new limitations and expectations: "I know what's best for you, and right now is not a good time to open up the iPhone."

What made matters worse for some in the Apple family was Steve Jobs getting into bed with a new stepmother: AT&T.

Like many children from a newly-formed blended family, we were not privy to what really attracted Dad to his new wife, our new "mother", but we were told it was for the best, and we'd learn to like her in time. The same thing happened when Dad was revealed to have been having a secret affair for years with Intel, but we learnt to live with that, and even rejoice in all the new things the Apple family could do now that Intel was part of the extended family. (My original take on the Apple/Intel alliance, comparing it to professional wrestling, can be found here - well worth the read.)

Meanwhile, certain unhappy adolescents believed they were entitled to do what they liked and ignore Dad's rules, and were dismayed that when he said he was going to ground them for their breaches, he really meant it! Hence, bricked iPhones with others in the family saying "well, you got what you had coming - don't say you weren't warned."

Let's call that old-fashioned sibling rivalry.

In truth, both groups (the goody-goodies and the naughty ones, whom we'll call hackers or independent developers) dearly want the approval of Dad, and long for him to take some pride in their endeavours.

Secretly, they'd like nothing more than Dad to take them to his bosom and praise them for how they have contributed to the family, and brought him naches.

The secret unconscious desire for many hackers is for Dad to publicly recognise them, and to offer them jobs within Apple. When Dad doesn't do this, and indeed seems to thwart them, then Oedipal rivalry occurs, a love-hate relationship with Dad, and a desire to harm him. Thus the many writers who now say they won't buy an iPhone or who tell others that Apple is not the same company they knew it to once be, thus revealing a level of "stuckness" most family therapists understand.

That they do themselves no favour by standing on principle and going without doesn't seem to faze them. After all, this period of adolescence is one where young people explore values, morals and self-identity. It is also a time of magical thinking and super-sensitivity to peer group attitudes and behaviours.

Dad, on the other hand, still wants what's best for his family, while keeping his new wife happy in this new blended system. And he wants to keep working on his own projects, secretly off in his garage, tinkering and inventing, occasionally having friends over to enjoy the shared projects (think Jon Ives and his design team).

Personally, having watched Dad in action over many years, I am still of the opinion that he is not foresaking principles for the almighty dollar. He has said so on enough occasions when he's talked about that other family who live in Redmond, and how loads of money seem to never make them happy enough, nor offers them good taste.

If Dad is different than most other dads, it's because he is so future-oriented. He seems never to look at old family albums, and nostalgia is not his game. He is not interested in how his family began, and how he himself was something of a lad when his older brother, Woz, and he went on a bit of rebellious streak, funnily enough fooling around with one of his new wife's close relatives thirty years ago.

While the world of technologies may change rapidly, people and families are slow to change, and we continually play out familiar routines and patterns. Dad shutting out the kids from his tinkering in the garage is same-old, same-old, and when he's ready to show his latest invention, he'll make it easy for the kids to have their say and play with it once he has worked out the bugs.

Until then, all the adolescent champing at the bit, and all the thinking that the kids are owed something by Dad for their loyalty or creativity will amount to nought. I'm guessing Dad is very aware of the kids' whining and carrying on, but he has to take care of his relationship with the new wife first and foremost, while tending to his soon-to-be-finished projects, which will amaze his family when they've complete.

The funny thing is, there are many in his extended family who are currently enjoying his products just as they are, using them just as Dad said they could, and who are revelling in his clever ideas turned into technologies that work.

Dad knows enough about technology after all these years to be aware that technology always leads a double or shadow life. One being the intended purpose, the other being the use of technology to explore solution finding other than the original problem it was designed to solve. This is the world of the individualist hacker, and the world where, if he had the inclinination to look, the domain in which Steve Jobs' relationship with technology began.

The tough task he faces is how and when to let the kids have their way and exploit their own creativity, up against his many years of tinkering and his vision of problems which most have no idea how to solve. But he does.

Sooner or later, all that adolescent whining will pass, and some adults will look pretty silly in the process, because they didn't learn their history lessons and pass it on to their younger mentees. And as much as some in the family will now be feeling quite disenfranchised by Dad's seemingly inexplicable actions, in the next couple of months much will become clear, and those with patience and dare I say faith in their Dad will beam when they see what Dad's been working on, when others were moaning and complaining. And the family in Redmond were promising and plotting, but revealing of themselves as being no better than copiers masquerading as innovators.

In a couple of weeks, we'll see the a delayed product of Dad's recent labours, and his recent past actions will become transparent. And come January 2008, Dad will show us a pretty amazing future, and all will be forgiven, adolescent sturm und drang notwithstanding.

Some people are going to look like a bunch of ungrateful twits when it happens.

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