| Home > Of things Mac > Next week's Showtime: Will this be the Sweetest "One More Thing" ever? |
| Next week's Showtime: Will this be the Sweetest "One More Thing" ever? | | Date Created: 07 Sep, 2006, 12:54 PM |
 Ok, so next week we're going to see something special from Apple. It's not new iMacs or macminis.
It might be new generation iPods, or some new device to help you watch all those new movies you'll be able to subscribe to which will form the major part of next week's Showtime media event.
I mean, Steve Jobs knows the emotional attachment to music so that we want to own it, not rent it, and hence he is rock-solid on the 99c fee. That's a manageable fee even for the young'uns who can only afford an iPod Shuffle, with no credit cards, forced to buy iTMS music cards with their pocket money, or get it gifted by generous parents and friends.
But the same emotional attachment to movies doesn't occur. You see, we can listen to music while we multitask. Go walking, exercise, drive, clean the house, make love - whatever. Other things to which we also can have an emotional attachment, and perhaps one which encourages the release of neurochemicals which crystallises that attachment.
But movies? While we can get emotional watching movies - cry, laugh, become fearful, get curious, feel pride etc. - that's it.
We might feel a twinge of sensation when we recall a scene in a movie, but we don't go around speaking the lines, as compared to humming or singing a song or music piece.
We might however go out and buy the music soundtrack to remind ourselves of the movie, and because the music is good enough to stand alone.
Our relationship to these creative arts is different: one is to keep and cherish and listen and share in the right mood, or to get the right mood, and on demand with us always on our iPods; the, other - movies - we attend to differently, and is more demanding on our time, location and ability to concentrate, since the same pleasure cannot be gained if we multitask.
UPDATE: please go to Michael Lawrence's documentary site here to sample his movie, The Mind of Music, to more deeply understand. Here's a quote:
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 "Sound waves can more deeply penetrate our subconscious, can more profoundly affect our emotions than any other impression.
"Music is essential to life. In fact, it is life. It keeps us in contact with the totality of the universe as part of the vibrating cosmos."
With all that said, the one more thing I expect/want to we'll hear - absent for quite some time from a Jobs Keynote - is an announcement of a deal with Apple Corps for the Beatles Collection on iTunes.
Wouldn't that be one of the sweetest "One More Things" ever? |
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