Managing Innovation:
A 2 Day Short Course
Presented by:
Dr. Edwin R. Addison and Lawrence A. Husick, Esq.
of The Edistein Institute
(Based on the same graduate courses taught by them at The
University of Pennsylvania and The Johns Hopkins
University)
Whether
you are an investor, analyst, R&D manager, engineer,
entrepreneur or inventor, your success is tied to your
ability to predict what's next, innovate, manage the
innovation process, and enable breakthroughs to happen.
Contrary to popular opinion, this is not a process of pure
luck, but one in fact that can be managed to success.
Enroll in this course to learn how from leading industry
experts on the innovation process.
Organizations that seek to create value for their
stakeholders must do so using available capital resources:
financial capital, human capital, and intellectual capital.
They should manage resources to gain leverage and maximize
value realized. They then seek to defend and control the
value created. Why, then, do most organizations treat
innovation (and innovators) in ways similar to the human
body's immune system (i.e., by identifying the innovators,
isolating them, killing them, and ejecting them from the
organization)? This course will explore innovation,
invention, and value creation as a driving force in
business ventures and the ways in which managers should
plan to take full advantage of innovation as the only true
competitive weapon for long-term success.