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Portfolio > Case Studies
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The James Hutton Institute
Arc Visual designed and produced the Mylnefield Product Catalogue, which promoted fruits and vegetables to farming producers. This required a clear hierarchy of information in which to communicate scientific information relating to the products.
It was also the first opportunity to promote the newly formed James Hutton Institute, which was an alliance of the Scottish Crop Research Institute and the Macaulay Land Use Institute.
As a result of this project, Arc Visual has worked with the newly formed Institute to promote the new brand through advertising and event literature.
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