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Portfolio > Case Studies
Dundee & Angus Convention Bureau
Dundee & Angus Convention Bureau have undergone significant changes over the last few years due to the involvement of national and local funding providers.
As a result ARC was awarded, through a tender process, the contract to develop a design strategy which enhanced current contemporary and cultural issues and communicate it through brand development, corporate literature, direct mail and web development.
Research has been key through the understanding of historical and contemporary pioneering discoveries in the development of the design strategy. Focusing on the academic and business achievements has inspired this strategy to be unique in the way in which the Convention Bureau promote their activities and services.
Environmental issues have been at the forefront when developing this strategy, in particular when considering materials and processes to facilitate the outcomes.
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