Douglas Adams Join Douglas Adams's hapless hero Arthur Dent as he travels the galaxy with his intrepid pal Ford Prefect, getting into horrible messes and generally wreaking hilarious havoc. Dent is grabbed from Earth moments before a cosmic construction team obliterates the planet to build a freeway. You'll never read funnier science fiction; Adams is a master of intelligent satire, barbed wit, and comedic dialogue. The Hitchhiker's Guide is rich in comedic detail and thought-provoking situations and stands up to multiple reads. Required reading for science fiction fans, this book (and its follow-ups) is also sure to please fans of Monty Python, Terry Pratchett's Discworld series, and British sitcoms.

Douglas Adams "HYSTERICAL!"
—The Philadelphia Inquirer
The unhappy inhabitants of planet Krikkit are sick of looking at the night sky above their heads—so they plan to destroy it. The universe, that is. Now only five individuals stand between the white killer robots of Krikkit and their goal of total annihilation.
They are Arthur Dent, a mild-mannered space and time traveler, who tries to learn how to fly by throwing himself at the ground and missing; Ford Prefect, his best friend, who decides to go insane to see if he likes it; Slartibartfast, the indomitable vicepresident of the Campaign for Real Time, who travels in a ship powered by irrational behavior; Zaphod Beeblebrox, the two-headed, three-armed ex-head honcho of the Universe; and Trillian, the sexy space cadet who is torn between a persistent Thunder God and a very depressed Beeblebrox.
How will it all end? Will it end? Only this stalwart crew knows as they try to avert "universal" Armageddon and save life as we know it—and don't know it!
"ADAMS IS ONE OF THOSE RARE TREASURES: an author who, one senses, has as much fun writing as one has reading."
—The Arizona Daily Star

Douglas Adams It's not just a trilogy any more. In the fifth book of this popular series, Arthur Dent makes the terrible mistake of starting to enjoy life, and immediately all hell breaks loose. In short, it's up to him to save the world from total multi-dimensional obliteration, the Guide from a hostile alien takeover, and the daughter he never knew he had, from herself. A tall order, to say the least. And one he's really not up to, thank you very much.
"Douglas Adams is a terrific satirist....He is anything but harmless."
THE WASHINGTON POST BOOK WORLD

Douglas Adams "DOUGLAS ADAMS IS A TERRIFIC SATIRIST."
—The Washington Post Book World
Facing annihilation at the hands of the warlike Vogons is a curious time to have a craving for tea. It could only happen to the cosmically displaced Arthur Dent and his curious comrades in arms as they hurtle across space powered by pure improbability—and desperately in search of a place to eat.
Among Arthur's motley shipmates are Ford Prefect, a longtime friend and expert contributor to the Hitchhiker's Guide to the Galaxy; Zaphod Beeblebrox, the three-armed, two-headed ex-president of the galaxy; Tricia McMillan, a fellow Earth refugee who's gone native (her name is Trillian now); and Marvin, the moody android who suffers nothing and no one very gladly. Their destination? The ultimate hot spot for an evening of apocalyptic entertainment and fine dining, where the food (literally) speaks for itself.
Will they make it? The answer: hard to say. But bear in mind that the Hitchhiker's Guide deleted the term "Future Perfect" from its pages, since it was discovered not to be!
"What's such fun is how amusing the galaxy looks through Adams' sardonically silly eyes."
—Detroit Free Press

From the Paperback edition.

Douglas Adams Back on Earth with nothing more to show for his long, strange trip through time and space than a ratty towel and a plastic shopping bag, Arthur Dent is ready to believe that the past eight years were all just a figment of his stressed-out imagination. But a gift-wrapped fishbowl with a cryptic inscription, the mysterious disappearance of Earth's dolphins, and the discovery of his battered copy of The Hitchhiker's Guide to the Galaxy all conspire to give Arthur the sneaking suspicion that something otherworldly is indeed going on. . . .

God only knows what it all means. And fortunately, He left behind a Final Message of explanation. But since it's light-years away from Earth, on a star surrounded by souvenir booths, finding out what it is will mean hitching a ride to the far reaches of space aboard a UFO with a giant robot. But what else is new?

AIGA Description: 365 is the American Institute of Graphic Art's annual presentation of the best in American design, and features cutting-edge projects that were selected by a jury of preeminent designers and design critics in 2001. New this year, America's largest and most esteemed design organization has transformed its "Communications Graphics" and "50 Books/50 Covers" competitions into a suite of 12 individual, narrowly focused, independently judged competitions, including: branding applications, design and typography, environmental graphics, experience design, and package design. Conceived by AIGA in conjunction with award-winning Chicago-based book designers studio blue, this year's version of 365 will include 12 essays that contextualize the ever-changing shape of contemporary graphic design and a special section that details statistical findings on creativity and the design process. In addition, AIGA's 2001 gold medalists Samuel Antupit and Paula Scher will be profiled in insightful biographical essays and retrospective portfolios.

Nicholas Blechman, Christoph Niemann "There's evil in the world."—George W. Bush

And lots of it. The question is, just what does it look like? A politician? An ex-girlfriend? Your landlord? Your boss? Hanna Arendt said it was banal. The Red Sox think of the Yankees. And in this hilarious, disturbing, quirky, and brilliant little book, noted illustrators Nicholas Blechman and Christoph Niemann present a catalog of their own misanthropic imaginings.

The two met in 1997, when Blechman was art director for the New York Times Op-ed Page and Niemann, now a frequent contributor to the New Yorker, had just started working in New York City. As their personal and professional friendship began, they found themselves spending countless nights together in Brooklyn bars, drawing up images—wry, comic, arch, painful—to represent the sex affairs and political scandals, acts of terror and acts of war that were the news.

This professional work led to a personal passion, and so the illustrators chose to draw a small series on rosier subjects like maps and love. But as the world around them grew darker, they decided to explore the other end of the emotional spectrum and devote themselves to evil. 100% Evil is the result: a thoughtful, comical, and—at times—joyful book that just goes to show that sometimes it's good to be bad.

Ray Bradbury In Fahrenheit 451, Ray Bradbury's classic, frightening vision of the future, firemen don't put out fires—they start them in order to burn books. Bradbury's vividly painted society holds up the appearance of happiness as the highest goal—a place where trivial information is good, and knowledge and ideas are bad. Fire Captain Beatty explains it this way, "Give the people contests they win by remembering the words to more popular songs.... Don't give them slippery stuff like philosophy or sociology to tie things up with. That way lies melancholy."

Guy Montag is a book-burning fireman undergoing a crisis of faith. His wife spends all day with her television "family," imploring Montag to work harder so that they can afford a fourth TV wall. Their dull, empty life sharply contrasts with that of his next-door neighbor Clarisse, a young girl thrilled by the ideas in books, and more interested in what she can see in the world around her than in the mindless chatter of the tube. When Clarisse disappears mysteriously, Montag is moved to make some changes, and starts hiding books in his home. Eventually, his wife turns him in, and he must answer the call to burn his secret cache of books. After fleeing to avoid arrest, Montag winds up joining an outlaw band of scholars who keep the contents of books in their heads, waiting for the time society will once again need the wisdom of literature.

Bradbury—the author of more than 500 short stories, novels, plays, and poems, including The Martian Chronicles and The Illustrated Man—is the winner of many awards, including the Grand Master Award from the Science Fiction Writers of America. Readers ages 13 to 93 will be swept up in the harrowing suspense of Fahrenheit 451, and no doubt will join the hordes of Bradbury fans worldwide. —Neil Roseman

Robert Bringhurst This lovely, well-written book is concerned foremost with creating beautiful typography and is essential for professionals who regularly work with typographic designs. Author Robert Bringhurst writes about designing with the correct typeface; striving for rhythm, proportion, and harmony; choosing and combining type; designing pages; using section heads, subheads, footnotes, and tables; applying kerning and other type adjustments to improve legibility; and adding special characters, including punctuation and diacritical marks. The Elements of Typographic Style teaches the history of and the artistic and practical perspectives on a variety of type families that are available in Europe and America today.

The last section of the book classifies and displays many type families, offers a glossary of typography terms, and lists type designers and type foundries. The book briefly mentions digital typography, but otherwise ignores it, focusing instead on general typography and page- and type-design issues. Its examples include text in a variety of languages—including English, Russian, German, and Greek—which is particularly helpful if your work has a multinational focus.

Truman Capote "Until one morning in mid-November of 1959, few Americans—in fact, few Kansans—had ever heard of Holcomb. Like the waters of the river, like the motorists on the highway, and like the yellow trains streaking down the Santa Fe tracks, drama, in the shape of exceptional happenings, had never stopped there." If all Truman Capote did was invent a new genre—journalism written with the language and structure of literature—this "nonfiction novel" about the brutal slaying of the Clutter family by two would-be robbers would be remembered as a trail-blazing experiment that has influenced countless writers. But Capote achieved more than that. He wrote a true masterpiece of creative nonfiction. The images of this tale continue to resonate in our minds: 16-year-old Nancy Clutter teaching a friend how to bake a cherry pie, Dick Hickock's black '49 Chevrolet sedan, Perry Smith's Gibson guitar and his dreams of gold in a tropical paradise—the blood on the walls and the final "thud-snap" of the rope-broken necks.

Kristin Cullen Layout Workbook is the third book in Rockport’s series of practical and inspirational workbooks that cover the fundamental areas of the graphic design business. In this edition, author Kristin Cullen tackles the often perplexing job of nailing down a layout that works.

Cullen approaches layout with this comprehensive guide that begins with a series of step-by-step fundamental chapters (a "how-to" of layout) addressing topics such as Inspiration, The Process of Design, Choosing Type, Structure and Spatial Organization, Establishing Hierarchy, and Communicating Messages. Following this thorough and instructive section is a diverse collection of visual case studies showcasing some of the best of layout design; inspirational quotations; and a unique, progressive book design that is truly reflective of the content.

The book is more than a collection of great examples of layout. It is an invaluable resource for students, designers, and creative professionals who seek design understanding and inspiration. The book illuminates the broad category of layout, communicating specifically what it takes to design with excellence. It also addresses the heart of design—the how and why of the creative process.

Philip K. Dick Mind- and reality-bending drugs factor again and again in Philip K. Dick's hugely influential SF stories. A Scanner Darkly cuts closest to the bone, drawing on Dick's own experience with illicit chemicals and on his many friends who died from drug abuse. Nevertheless, it's blackly farcical, full of comic-surreal conversations between people whose synapses are partly fried, sudden flights of paranoid logic, and bad trips like the one whose victim spends a subjective eternity having all his sins read to him, in shifts, by compound-eyed aliens. (It takes 11,000 years of this to reach the time when as a boy he discovered masturbation.) The antihero Bob Arctor is forced by his double life into warring double personalities: as futuristic narcotics agent "Fred," face blurred by a high-tech scrambler, he must spy on and entrap suspected drug dealer Bob Arctor. His disintegration under the influence of the insidious Substance D is genuine tragicomedy. For Arctor there's no way off the addict's downward escalator, but what awaits at the bottom is a kind of redemption—there are more wheels within wheels than we suspected, and his life is not entirely wasted. —David Langford, Amazon.co.uk

Poppy Evans Forms, Folds & Sizes will be the book that is always next to a designer?s computer. Completely practical with only the most needed information, this book will provide designers with all the little details that can make or break a design such as how much space to leave in the gutter when designing barrel folds, how to layout a template for a box and the ratios of each part, metric conversion charts, standard envelope sizes in the USA, Europe, Canada and Asia, etc. This hardworking handbook will be 2-color with a durable soft vinyl cover.

Wilson Harvey The ability to wield typography is one of those things that is a clear indication of a talented designer. Being able to craft type well and thoughtfully takes a deep understanding of the inherent complexities and a keen eye for the minute and subtle details. This book contains a collection of 1,000 instances of thoughtful type usage along with credits that note what fonts were used in the design. Like its predecessor, 1,000 Graphic Elements, the photography in this book focuses in on the typography so readers can get an up-close look at the work.

1,000 Type Treatments showcases an array of fonts in a catalog-like format, making it easy for the working designer to practically shop for ideas. The book is organized by style so if a designer has a traditional, elegant, or edgy piece, they can go directly to that section of the book, where they will find a wide collection of fresh ideas in the style they are seeking.

Also included is a directory of font foundries and suppliers, providing busy designers with a quick reference guide to where they can find the fonts that pique their interest.

Steven Heller, Seymour Chwast “A very impressive undertaking. Heller and Chwast know their subject, and they present it simply and winningly . . . a treasure trove of visual riches.” —Print “Every page demonstrates the power and importance of illustrative art down through the history of print communications. . . . Should be on the shelf of every serious designer/illustrator.” —Studio Magazine

When Graphic Style first appeared in 1988, it quickly won recognition as the book to consult for a visual overview of graphic design styles through the ages. Now this essential design compendium has been updated with a brand new section on the digital age, covering all the developments of the past 12 years from typocentric design to the impact of the Internet. Anyone who wants to know more about Dutch Art Deco or Italian Art Nouveau, or any of the other graphic styles of the 20th century, should turn to this book, with its more than 700 brilliantly selected illustrations and insightful text.

Laurence King Following the explosion of identity design in the arts and the reinvention of the art gallery/museum as a brand, this book provides a survey of recent and current design work for cultural clients, including galleries, museums, theaters and auditoriums. Thirty international case studies clearly express what good design can do to improve the fortunes and/or images of an institution. The focus is on new identities and their application, as well as smaller design solutions such as gallery guides, promotional programs (incorporating everything from posters to ad campaigns). Exhibition catalogs, branded merchandising, websites, signage systems, renovated environments, new galleries, extensions and completely new buildings. The case studies consider projects large and small—from museums and galleries of international significance, to smaller institutions whose sphere of influence is more local. Each includes comments from the designers and from key stakeholders.

Frank Miller Because of a shocking ending to the first Sin City book, many people wondered how successful Frank Miller could be with future tales of his no-holds-barred city noir. Enter Dwight McCarthy, a clean-living photographer who tries to avoid trouble because he knows what he's capable of. His tactics don't do him much good when a girl from his past (who he can't say no to) shows up and professes her love for him. When he finds out she's in way over her head, it looks as though trouble has found him. What's going to happen? You guessed it: people get hurt.

Per Mollerup Finding the roots of trademarks in heraldry, potter's marks, monograms, and other such ancient devices, this book traces the history of the corporate visual lexicon and produces a taxonomy of the commercial age. An alphabetical section covers motifs from animals to waves, with short definitions and analyses beautifully complemented by daringly cropped and crisply photographed images. Pictures of this quality and interest would steal the show in most volumes, but the text stands up well to the challenge of images that gain force because of the familiarity of their subjects (corporate trademarks), and the unusual sense that the book's context lends to them. Marks of Excellence is a worthwhile exploration at the modern language of ownership.

Alan Moore Has any comic been as acclaimed as Alan Moore and Dave Gibbons' Watchmen? Possibly only Frank Miller's The Dark Knight Returns, but Watchmen remains the critics' favorite. Why? Because Moore is a better writer, and Watchmen a more complex and dark and literate creation than Miller's fantastic, subversive take on the Batman myth. Moore, renowned for many other of the genre's finest creations (Saga of the Swamp Thing, V for Vendetta, and From Hell, with Eddie Campbell) first put out Watchmen in 12 issues for DC in 1986-87. It won a comic award at the time (the 1987 Jack Kirby Comics Industry Awards for Best Writer/Artist combination) and has continued to gather praise since.

The story concerns a group called the Crimebusters and a plot to kill and discredit them. Moore's characterization is as sophisticated as any novel's. Importantly the costumes do not get in the way of the storytelling; rather they allow Moore to investigate issues of power and control—indeed it was Watchmen, and to a lesser extent Dark Knight, that propelled the comic genre forward, making "adult" comics a reality. The artwork of Gibbons (best known for 2000AD's Rogue Trooper and DC's Green Lantern) is very fine too, echoing Moore's paranoid mood perfectly throughout. Packed with symbolism, some of the overlying themes (arms control, nuclear threat, vigilantes) have dated but the intelligent social and political commentary, the structure of the story itself, its intertextuality (chapters appended with excerpts from other "works" and "studies" on Moore's characters, or with excerpts from another comic book being read by a child within the story), the finepace of the writing and its humanity mean that Watchmen more than stands up—it keeps its crown as the best the genre has yet produced. —Mark Thwaite

Chuck Palahniuk “Like most people I didn’t meet Rant Casey until after he was dead. That’s how it works for most celebrities: After they croak, their circle of friends just explodes.…”

Rant is the mind-bending new novel from Chuck Palahniuk, the literary provocateur responsible for such books as the generation-defining classic Fight Club and the pedal-to-the-metal horrorfest Haunted. It takes the form of an oral history of one Buster “Rant” Casey, who may or may not be the most efficient serial killer of our time.

“What ‘Typhoid Mary’ Mallon was to typhoid, what Gaetan Dugas was to AIDS, and Liu Jian-lun was to SARS, Buster Casey would become for rabies.”

A high school rebel who always wins (and a childhood murderer?), Rant Casey escapes from his small hometown of Middleton for the big city. He becomes the leader of an urban demolition derby called Party Crashing. On appointed nights participants recognize one another by such designated car markings as “Just Married” toothpaste graffiti and then stalk and crash into each other. Rant Casey will die a spectacular highway death, after which his friends gather testimony needed to build an oral history of his short, violent life. Their collected anecdotes explore the possibility that his saliva caused a silent urban plague of rabies and that he found a way to escape the prison house of linear time.…

“The future you have, tomorrow, won’t be the same future you had, yesterday.”
—Rant Casey

Expect hilarity, horror, and blazing insight into the desperate and surreal contemporary human condition as only Chuck Palahniuk can deliver it. He's the postmillennial Jonathan Swift, the visionary to watch to learn what's —uh-oh—coming next.

Chuck Palahniuk From the master of literary mayhem and provocation, a full-frontal Triple X novel that goes where no American work of fiction has gone before

Cassie Wright, porn priestess, intends to cap her legendary career by breaking the world record for serial fornication. On camera. With six hundred men. Snuff unfolds from the perspectives of Mr. 72, Mr. 137, and Mr. 600, who await their turn on camera in a very crowded green room. This wild, lethally funny, and thoroughly researched novel brings the huge yet underacknowledged presence of pornography in contemporary life into the realm of literary fiction at last. Who else but Chuck Palahniuk would dare do such a thing? Who else could do it so well, so unflinchingly, and with such an incendiary (you might say) climax?

Tom Robbins Still Life with Woodpecker is sort of a love story that takes place inside a pack of Camel cigarettes. It reveals the purpose of the moon, explains the difference between criminals and outlaws, examines the conflict between social activism and romantic individualism, and paints a portrait of contemporary society that includes powerful Arabs, exiled royalty, and pregnant cheerleaders. It also deals with the problem of redheads.

Stefan Sagmeister Amazon Best of the Month, March 2008: Many consider Stefan Sagmeister to be our most important living designer, but he reaches beyond design circles in sharing 20 Things I have learned in my life so far, including the fact that "keeping a diary supports personal development." Proving his point, this book grew from a list in his diary during a year-long commercial hiatus. He returned to paid work with greater freedom from clients and himself, and created a series of projects spelling out personal truths——"worrying solves nothing," "trying to look good limits my life," and other simple, meaningful statements. Most are public and interactive (words spelled out on the backs of swimmers in the Hudson River, or displayed by enormous blow-up monkeys lounging around Scotland, or flaming in Singaporean bamboo scaffolding), while others are more private experiments with intriguing materials (sausages, cacti, sperm). All are presented—along with personal anecdotes supporting his assertions and notes on the practicalities of creating each project—in an alluringly interactive format: a "box" of 15 booklets with unique covers that can be switched to transform the look of the case from creepy to lovely. —Mari Malcolm

Adrian Shaughnessy Designers are quick to tell us about their sources of inspiration, but they are much less willing to reveal such critical matters as how to find work, how much they charge, and what to do when a client rejects three weeks of work and refuses to pay the bill. How to be a graphic designer without losing your soul addresses the concerns of young designers who want to earn a living by doing expressive and meaningful work, and who want to avoid becoming hired drones working on soulless projects. Written by a designer for designers, it combines practical advice with philosophical guidance to help young professionals embark on their careers. How should designers manage the creative process? What's the first step in the successful interpretation of a brief? How do you generate ideas when everything just seems blank? How to be a graphic designer offers clear, concise guidance for these questions, along with focused, no-nonsense strategies for setting up, running, and promoting a studio, finding work, and collaborating with clients. The book also includes inspiring interviews with ten leading designers, including Rudy VanderLans (Emigre), John Warwicker (Tomato), Neville Brody (Research Studios), and Andy Cruz (House Industries). All told, How to be a graphic designer covers just about every aspect of the profession, and stands as an indispensable guide for any young designer.

Jon Stewart, The Writers of The Daily Show Amazon.com Exclusives
Featuring a foreword by Thomas Jefferson, a Dress the Supreme Court layout, and, oddly enough, a profile of George "The Iceman" Gervin, America (The Book): A Citizen's Guide to Democracy Inaction, from Jon Stewart and the writers of the Emmy Award-winning The Daily Show, is by far one the most irreverent and wittiest (and may we add smartest) political book you're likely to encounter. Amazon.com spoke with Jon Stewart a few days before the 2004 publication of America (The Book) and they discussed bald eagles, magical talking cats, Thor Heyerdahl, and much more

&#8226 Read the Amazon.com Interview with Jon Stewart
&#8226 Listen to the Amazon.com Interview with Jon Stewart

More from Jon Stewart

Naked Pictures of Famous People
America (The Book) [Audio CD]
The Daily Show with Jon Stewart: Indecision 2004 [DVD]

Kurt Vonnegut "We are healthy only to the extent that our ideas are humane." So reads the tombstone of downtrodden writer Kilgore Trout, but we have no doubt who's really talking: his alter ego Kurt Vonnegut. Health versus sickness, humanity versus inhumanity—both sets of ideas bounce through this challenging and funny book. As with the rest of Vonnegut's pure fantasy, it lacks the shimmering, fact-fueled rage that illuminates Slaughterhouse-Five. At the same time, that makes this book perhaps more enjoyable to read.

Breakfast of Champions is a slippery, lucid, bleakly humorous jaunt through (sick? inhumane?) America circa 1973, with Vonnegut acting as our Virgil-like companion. The book follows its main character, auto-dealing solid-citizen Dwayne Hoover, down into madness, a condition brought on by the work of the aforementioned Kilgore Trout. As Dwayne cracks, then crumbles, Breakfast of Champions coolly shows the effects his dementia has on the web of characters surrounding him. It's not much of a plot, but it's enough for Vonnegut to air unique opinions on America, sex, war, love, and all of his other pet topics—you know, the only ones that really count.

Kurt Vonnegut Vonnegut’s first novel spins the chilling tale of engineer Paul Proteus, who must find a way to live in a world dominated by a super computer and run completely by machines. Paul’s rebellion is vintage Vonnegut–wildly funny, deadly serious, and terrifyingly close to reality.

Kurt Vonnegut, Daniel Simon A Man Without a Country is Kurt Vonnegut's hilarious and razor-sharp look at life ("If I die-God forbid-I would like to go to heaven to ask somebody in charge up there, Hey, what was the good news and what was the bad news?'"), art ("To practice any art, no matter how well or badly, is a way to make your soul grow. So do it."), politics ("I asked former Yankees pitcher Jim Bouton what he thought of our great victory over Iraq and he said, Mohammed Ali versus Mr. Rogers.'"), and the condition of the soul of America today ("What has happened to us?"). Gleaned from short essays and speeches composed over the last five years and plentifully illustrated with artwork by the author throughout, A Man Without a Country gives us Vonnegut both speaking out with indignation and writing tenderly to his fellow Americans, sometimes joking, at other times hopeless, always searching.

Kurt Vonnegut is among the very few grandmasters of contemporary American letters, without whom the very term "American literature" would mean less than it does. His novels include Cat's Cradle and Slaughterhouse Five, among so many others. Projects with Seven Stories Press in recent years include God Bless You, Dr. Kevorkian and, with Lee Stringer, Like Shaking Hands with God, a book about writing. His most recent novel is Timequake (1997). In addition to his writing, Vonnegut is a visual artist of note. His paintings and prints can be seen at www.vonnegut.com. He lives with his wife, photographer Jill Krementz, in New York City.

Daniel Simon is the founder and publisher of Seven Stories Press and served as editor on two previous books by Kurt Vonnegut, God Bless You, Dr. Kevorkian and, with Lee Stringer, Like Shaking Hands God. Simon is also co-author of a biography of Abbie Hoffman, Run, Run, Run: The Lives of Abbie Hoffman.

Alain Weill This tightly knit account examines the birth, development, and evolution of graphic art, or commercial art, from its beginnings in late-19th-century Europe through the Information Age 100 years later. Graphic design began as artisan experimentation in typefaces and book design and eventually grew into increasingly sophisticated strategies in brand identity, repetition, and conceptual advertising. Graphic arts expert Alain Weill demonstrates how this art integrated the exploding demands of commerce with the changing tides of artistic avant-gardes and political change. Graphic Design: A History is an instructive primer in the social, artistic, and political roots of graphic art.

Alina Wheeler This innovative approach — blending practicality and creativity — is now in full-color!

From translating the vision of a CEO and conducting research, through designing a sustainable identity program and building online branding tools, Designing Brand Identity helps companies create stronger brands by offering real substance. With an easy-to-follow style, step-by-step considerations, and a proven, universal five-phase process for creating and implementing effective brand identity, the book offers the tools you need, whether a brand manager, marketer, or designer, when creating or managing a brand. This edition includes a wealth of full-color examples and updated case studies for world-class brands such as BP, Unilever, Citi, Tazo Tea, and Mini Cooper.

Alina Wheeler (Philadelphia, PA) applies her strategic imagination to help build brands, create new identities, and design brand-identity programs for Fortune 100 companies, entrepreneurial ventures, foundations, and cities.