Karl Shields trained in both the visual and dramatic arts, avidly drawing, painting and performing until, in 1980, he began working in television commercial production as a visual effects problem solver and prop maker with his long time friend and colleague, director Bob Peterson. Karl combined mechanical ability and shop craft with design, graphic, dramatic and photographic skills to help bring challenging storyboards to the screen.
Soon, other directors and still photographers such as John St. Clair, Patrice Meigneux, Peter Hogg, Herb Ritts and Dan Arsenault were enlisting Karl’s services for their commercial and photographic assignments. When the concept called for an object that did not exist, or a point of view that was otherwise impossible, Karl would meet with photographer, art director and client, discussing the concept and the vision, sketching and brainstorming, until a solution was found.
About this time Karl began writing, producing and directing recruitment, training, and sales films. As computers became capable of handling large images and full resolution video, Karl integrated them into his work flow. His digital imaging work has appeared on many covers of Variety and Hollywood Reporter, and on posters and billboards from Sunset Blvd. to Times Square. Today, Pacific Art & Light works from the concept through the problem solving process, the fabrication of props and rigs, the shoot, and finally the digital finishing of the final elements ready for print, DVD, online or film out. The combined talents of Pacific Art & Light are now being applied to the creation of original content, a new frontier for the team.