The only reason I care about Ford, and I care very very little, is that Ford owns Jaguar, and I do give a hoot about Jaguar.

Brilliant comms guru Seth Guru annihilates everything about Ford as a business here: Ignored their workforce, got offside with their distributors, blamed customers and made very, very ordinary cars (even taking prestige beautiful marques and making them ordinary). And they failed to see coming that many drivers might want more eco-friendly cars. Gee, how hard was that to see?