One of my favourite comms blogs has picked up the story about the National Party's 'making National cool' powerpoint.

Whoever thought it was possible to make a major political party 'cool' should be starring at amateur hour anyway. Name one cool major party, in any country.

Tony Blair's NewLabour came closest. But its effectiveness was in making Labour friendly, responsible, relevant and predictable. The Cool Brittania part of the campaign flopped.

Worrying about 'coolness' analyses the wrong problem.

Honestly, National must make more political communications gaffes than any party I've ever seen. I know I'm a pot calling the kettle black here but National don't seem to be capable of analysing their glaring problems. Not that it's easy to do that in a democratic party.