I know you don't care. But I'm fascinated and it's my blog. (Managing this stuff on a micro scale is partly how I make my living anyway).

Anyway, I posted last month about the new Apple ads. The focus of them was the huge number of songs you get on an iPod. That missed the point - the iPod works because of the enjoyment of the songs, not the number of them. It's the enjoyment you want to buy.

So I see Apple has changed out the ad. This one is groovy. Possibly it's perfect.