Everyone is going to love these: push ringers. MobileTechNews - Emotive announces "Push Ringer" It means you get to choose the sound your phone makes when you ring someone, instead of the old-fashioned way of choosing the sound your phone makes when they ring you. Want them urgently? Send a screaming ring. Want to charm them? Send something from your iTunes.

How brilliantly, brilliantly anti-social. Wish I thought of it. Unfortunately, the press release looks like typical tech sector hype around something that doesn't really exist and won't work. How is everyone's phone going to be compatible with the push technology?

Meanwhile, in other new product news, a wine company hits on the idea of putting a picture on the label of the food that goes with the wine.

Gasp. You're meant to have food with wine? Who knew?

This concept plays on the insecurity people have about wine snobbery. It's true some flavours go together sensationally. But the wine industry should really be highlighting the way you can have whatever you like - anything can go with anything you want! The rest is just wine snobbery, and wine snobbery exists so that people can express their social identification through their drinking habits. When you think about it, it's a very queer way to make a statement about yourself.

I am going to experiment with this, by sampling a range of wines for the sole purpose, of course, of proving my point.