Incumbent Kôji Arai (新井 弘治) reminds voters that he is the current mayor and calls for a rediscovery of Ageo, lively people and a lively town. Fumiyoshi Dômae (どうまえ 文義) wants to renew the city government, and says courage is needed now. Kimio Kikkawa promises to make city government fair and equal. He also prints his website URL in large print, which is unusual for mayoral candidates. Kikkawa's website is online during the campaign period.