La historia del iPod en New York Times Magazine


Excelente artículo sobre la historia del iPod, con entrevistas a Jonathan Ive y Steve Jobs, referencias al Walkman de Sony, Kazaa y el nuevo player de Dell.

"Most people make the mistake of thinking design is what it looks like,'' says Steve Jobs, Apple's C.E.O. ''People think it's this veneer -- that the designers are handed this box and told, 'Make it look good!' That's not what we think design is. It's not just what it looks like and feels like. Design is how it works"...

...I resorted to asking, in so many words, whether he thinks consciously about innovation.

''No,'' he said, peevishly. ''We consciously think about making great products. We don't think, 'Let's be innovative!''' He waved his hands for effect. '''Let's take a class! Here are the five rules of innovation, let's put them up all over the company!'''

Well, I said defensively, there are people who do just that.

''Of course they do.'' I felt his annoyance shift elsewhere. ''And it's like . . . somebody who's not cool trying to be cool. It's painful to watch. You know what I mean?'' He looked at me for a while, and I started to think he was trying to tell me something. Then he said, ''It's like . . . watching Michael Dell try to dance.'' The P.R. minder guffawed. ''Painful,'' Jobs summarized.

Posted: Lun - Diciembre 1, 2003 at 09:39 AM        

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