Speaking of bad design - Target Stores also blew it.


Have you noticed how hard it is to distinguish between the Entrance and Exit doors at Target stores?

That is because they used white letters on red backgrounds for both their "Entrance" and "Exit" signs. We are trained that RED means STOP or WRONG WAY and GREEN means GO or THIS WAY. Target's branding is all RED and White based (red and white bulls-eye, red lettering, red Target card etc.)

I know that branding is important but they really should have made and exception for the Entrance signs on their doors.

Posted: Wed - August 6, 2003 at 04:56 PM

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