Introduction
Cheyenne Mountain Air Station:
These sites will allow you to learn more about Cheyenne Mountain
and NORAD:
https://www.cheyennemountain.af.mil/today.htm
http://usmilitary.about.com/library/milinfo/milarticles/blnorad.htm
McDonald's: The big yellow machine
has a pretty spiffy web site. Take some time to explore the
corporate site and some of the different nation sites. You'll
find all sorts of confirmation of Schlosser's analysis of McDonald's
advertising techniques and corporate operating principles. This
site rewards critical study:
http://www.mcdonalds.com/
Ronald.com: Yes Ronald has his
own web page:
http://www.ronald.com/
Service Corporation International
(FFN 5): They bury one in nine Americans. They ought
to have a web site! http://www.sci-corp.com/
The multinational agriculture and food
companies (FFN 8):
Cargill: http://www.cargill.com/
ConAgra: http://www.conagrafoods.com/index.jsp
Tyson (formerly IBP): http://www.tysonfoodsinc.com/
The Irrationality of Rationality:
A website elaborating on the concept mentioned by Schlosser
on page 9 of FFN: http://www.cs.cornell.edu/people/sengers/projects/reflectivedesign/irrationality.html
Chapter 1: The Founding
Fathers
Carl Karcher Enterprises: The
web site of the corporation that now runs Carl's Jr., Hardees,
and La Salsa:
http://www.carlsjr.com/home/
Even the Hell's Angels have a
web site. You can market anything today:
http://www.hells-angels.com/
A Fast Food Hall of Shame:
Check the corporate web sites for the heroic stories
of their founders:
William Rosenberg: Dunkin
Donuts
Glenn Bell: Taco
Bell
Keith Kraner: Burger
King
Dave Thomas: Wendy's
Thomas Monighan:
Domino's
Harland Sanders: Kentucky
Fried Chicken
Chapter 2: Your Trusted
Friends
Ray Kroc Profile: From Time
Magazine with links to Time articles about McDonald's.
http://www.time.com/time/time100/builder/profile/kroc.html
The Official McDonald's Biography
of Ray Kroc:
http://www.media.mcdonalds.com/secured/bios/kroc.html
Walt Disney: The amazing corporate
site. What a happy place!
http://disney.go.com/home/today/index.html
Walt Disney: The official corporate
biography: http://disney.go.com/vault/read/walt/index.html
Time Magazine's Walt Disney Profile;
includes links to Time articles about Disney: http://www.time.com/time/time100/builder/profile/disney.html
Willard Scott as Bozo the Clown
(FFN 41):
http://kidshow.dcmemories.com/bozopt2.html
"Selling to Kids"(FFN
43): Sites criticizing advertizers' targetting of children
Consumer's Union: http://www.consumersunion.org/other/sellingkids/
Mediachannel.org: http://www.mediachannel.org/originals/kidsell.shtml
Marketing to Kids Report: A professional
advertising publication mentioned in FFN (43) puts
a happier spin on advertizing targetting children. http://www.marketingtokidsreport.com/
Chapter
5: Why the Fries Taste So Good
Simplot Corporation: Visit the
corporate website for J.R. Simplot's empire. You can find everything
from a bio of Simplot to specifics about the scope of his holdings.
http://www.simplot.com/
Oligopolywatch.com: A useful
site for information about oligopoloies and oligopsony.
The general address: http://www.oligopolywatch.com/
A definition of "oligopsony (FFN 117): http://www.oligopolywatch.com/stories/2003/04/17/oligopsonies.html
Potato Growers of Idaho (FFN
118) web page: http://www.potatogrowersofidaho.com/
Professor William Heffernan (FFN
119): Visit this link to a summary of a presentation Heffernan
made in December of 2002 about the state of the American and
World agricultural economies. http://www.mindfully.org/Farm/Heffernan-Warns-Farmers7dec02.htm
The Fallacy of Composition: Some
web based definitions of the fallacy Schlosser discusses in
FFN 119:
http://www.datanation.com/fallacies/compos.htm
http://www.nizkor.org/features/fallacies/composition.html
International Flavors and Fragrances:
Check out this corporate site for IFF, "where art and science
meet:" http://www.iff.com/
Flavor Industry Newsletters:
Happily for loyal FFN readers, all four of the flavor industry
professinal journals Schlosser mentions on page 124 have web
sites:
The Food and Drug Administration:
Want to know more about how the government does and does not
regulate the food industry? Start here: http://www.fda.gov/
Texture Analysis (FFN
127): Interested in texture analysis? Wow, that's scary. Here's
a web site where you can explore your prurient interest in this
topic:
http://www.stablemicrosystems.com/
Flavorist? (FFN 127):
Looking for a chemistry based career requiring creativity and
intellectual rigor. Why not explore becoming a flavorist? Here's
a job description:
http://www.foodinfonet.com/CareerCenter/jobseeker/search/job-details.asp?Jobno=82
The Vegetarian Legal Action Network (FFN
128) : Still fighting the evil carnivores, VLAN crusades against
McDonalds and others who hide their use of animal products in
unsuspected places (like french fries!): http://www.veggielawyers.org/
Lamb Weston: Visit the web site
of the fry producer described in the final pages of "Why
the Fries Taste So Good": http://www.lambweston.com/index.as
Chapter 6: On the
Range
The four monopolozing meatpacking companies
(FFN 137):
Excel: http://www.excelmeats.com/
National Beef: http://www.nationalbeef.com/
ConAgra: http://www.conagrafoods.com/index.jsp
Tyson (formerly IBP): http://www.tysonfoodsinc.com/freshmeats/
Arche Daniels Midland: Given
the incidents Schlosser reports on 143 and 144, ADM's commitment
to public relations is not surprising. This site demosntrates
that focus:
http://www.admworld.com/
The Colorado Cattlemen's Association:
While this group may work to defend ranchers, as Shlosser
suggests (FFN 145), right now they devote most of their
energy to explaining why we do not need to worry about mad cow
disease: http://cca.beef.org/
Some of the Other Books
Schlosser Mentions
Davidson, Osha Gray. Broken
Heartland: The Rise of America's Rural Ghetto,
1996 (FFN 147).
Macneal, James U.
Kids As Customers, 1992 (FFF 44).
Ritzer, George. The
McDonaldization of Society, 1996 (FFN
9).
Interviews
with Eric Schlossser
Atlantic Monthly's interview:
http://www.theatlantic.com/unbound/interviews/ba2000-12-14.htm
The PBS frontline interview with Schlosser focusing
on his writings about America's war on drugs: http://www.pbs.org/wgbh/pages/frontline/shows/dope/interviews/schlosser.html
Other
Schlosser Essays in the Atlantic Monthly
"The Prison Industrial Complex": http://www.theatlantic.com/issues/98dec/prisons.htm
"More Reefer Madness": http://www.theatlantic.com/issues/97apr/reef.htm
"Marijuana and the Law": http://www.theatlantic.com/politics/crime/marjuan.htm
"In the Strawberry Fields": http://www.theatlantic.com/issues/95nov/strawber.htm
"A Grief Like No Other": http://www.theatlantic.com/issues/97sep/grief.htm
