Seoul Food and B-Boys
Penman for Monday, May 28, 2007
BETWEEN DOWNTOWN Seoul and the city’s new international airport in Incheon is a huge stretch of what seems to be a riverbed or a lakebed—vast, moist, and absolutely empty except for a stray piece of driftwood. Tall mountains loom in the far horizon, and in the haze of the late afternoon, thanks to some kind of mirage effect, the small round islands in the distance seem to be floating on thin cushions of mist. Not one speck of garbage mars this spectacle—not one plastic bag or oilcan, much less one squatter shanty.
I watched this scene through our bus window on our way home from a week in South Korea, where I and a group of motoring journalists (almost all of us first-timers) visited Hyundai’s carmaking and shipbuilding facilities in Ulsan, and once again—as could happen in many places in North Asia—I had to struggle to reconcile the pristine serenity of the scene with the unrelenting industrialization that has delivered Korea, Japan, and many parts of China squarely into the 21st century. Back home—I couldn’t help thinking—we produce megatons of waste and suffer infernal volumes of smoke, grime, and noise—and dump it all around us for the delectation of our visitors—with little to show for all our huffing and puffing.
People who’d been to Korea decades ago remember when it was a murky backwater, reeling from a disastrous war and trying to build up its industrial base (partitioning had left the North with most of the peninsula’s industries). Strong-willed economic planning and a heavy emphasis on science and technology changed all that.
As I reported last week in my roundup of our Hyundai plant visits, Korea’s now as First World as they come—minus much of the urban blight that’s afflicted countries that modernized much earlier. A greenbelt around Seoul—where all construction was banned since it was put up in 1971—has provided more than visual relief; the limited real estate meant that the city center kept getting rebuilt and rejuvenated.
We got to see that center from one of the city’s best vantage points: the posh Top Cloud restaurant on the 33rd floor of the Samsung building in downtown Seoul. Sheathed in glass and smartly furnished, it looked like something out of a Star Trek set, providing a magnificent if hazy view of the Seoul skyline. The lunch menu was preponderantly Western and cosmopolitan—which, for this incorrigible carnivore (and, I should add, culinary philistine), meant a smallish steak that melted in the mouth.
If I felt like a famished Oliver Twist tempted to plead “Please, sir, may I have more?”, that evening’s dinner would disabuse me of any notion that Koreans skimped on the bloody red stuff. The traditional Korean fare at the pretty Samwon Garden restaurant at first threatened to be little more than a multitude of platters laden with vegetables of every kind—a prospect that dismayed my tocayo Butch Gamboa, who’s even more devoted to horns and hooves than I am.
But after nibbling at the obligatory kimchi—which proved surprisingly more agreeable than I expected—I had to duck as a platoon of waitresses marched in bearing tubs of raw beef; the circular metal mounds on our tables turned out to be hotplates, onto which the waitresses deposited liberal portions of sweet beef—the famous bulgogi—that sizzled to irresistible morsels. A few of us actually did the proper Korean thing and demurely tucked a slice of beef into a cabbage leaf before biting into it; the rest of us risked barbarism by ordering steamed rice, which had been pointedly left off the menu.
Korea is a bad place to be a cow. It’s probably even worse to be a party sponsor. A large tub of beef—which I’m sure we consumed several times over—cost an even bigger tub of Korean won (“the won I lost,” I would sigh later, stepping out of the casino in Busan). The beef kept coming, the veggies wilted, the consommé got colder, and yet more beef arrived in strips and ribs. We washed the vittles down with red wine, shoju (a slyly potent rice spirit), and Cass Fresh Beer—the “Sound of Vitality”, the label assured us. For some reason, it seemed easier to do all this prefaced by a hearty cheer of “Weehayo!” (Korean, I think, for “Down the hatch!”).

Most of my companions had whetted their appetites earlier that afternoon by shopping in one of Seoul’s most popular tourist districts, Itaewon. “Please, we don’t jaywalk in Korea!” our guide Flora shrieked as we surged forward across the street to Itaewon in defiance of a glaring red light. I quickly realized that the place was full of clothes and bags—not exactly my thing, having been spoiled by our ukay-ukays—so I spent the hour at work on a project I’ve undertaken across four continents these past many years: comparing Kentucky Fried Chicken offerings around the planet. (My Australian historian-friend Greg Bankoff abhors KFC, perhaps as much for ideological as gastronomic reasons, and I suppose I’m lucky—or he is—that I never dragged him to one all those times he visited us in Manila.)
After seven years of prowling, I’m glad to report that KFC Amsterdam (near the Central Station) has met its match in KFC Itaewon, where the chicken came with a crispy crust to die for, while oozing with tenderness within. My KFC meal of two pieces of chicken and a tumbler of Coke set me back $5 (comparatively, bottled water on the street cost 50 cents; beer in the hotel cost $6 dollars). As chicken-juice trickled down the sides of my mouth, I surveyed the street scene out the window, and took in Seoul by the leisurely eyeful. Quick impressions:
The cab drivers wear neckties.
95% of all the cars on the street are Korean.
“Hamilton”, “Nashville”, and “Houston” aren’t places in North America—they’re stores in Itaewon.
The look du jour is lacy and layered—something like wearing three half-slips on top of the other (no, I’m not looking at cab drivers here).
Unfortunately or otherwise, except for a passing visage or two, the stunning Korean beauties that my friend Krip promised would be swarming all over me seem to have decided to stay home.
I stepped back out into the street to unleash a happy burp among the chattering cab drivers. As our guide had impressed upon us, the Korean language is unique, like Finnish or Basque, and I could believe it; I couldn’t understand a word.
Fronting KFC were branches of MacDonald’s and Burger King, and we were never too far from a Starbuck’s anywhere we went. But at the train station the following day, on our way to Busan, I saw that enterprising locals had put up some competition to the global giants: Steffihotdog and Yogur Berry Café, among others. And who needs 7-11 when you can duck into Buy the Way for a packet of noodles?
In Busan, a major port city and industrial powerhouse, I saw something again that ably defined the aesthetic of the place: a long steel fence marked off the pier from the rest of the city, but this whole stretch of unfriendly metal was softened by a running garland of rose bushes.
At our last stop on the island of Jeju—a pretty getaway for honeymooners, with sprawling beaches, pine forests, and wave-lashed basalt cliffs—we checked into the Haevichi Resort hotel, another Hyundai operation. On the elevator up to my fifth-floor suite—which turned out to be large and well-provisioned enough for a family of five to romp in—I confirmed what I’d observed in Seoul: that Korean buildings don’t have fourth floors, perhaps having to do with the Sinic disinclination to have anything to do with a figure associated with death. In Haevichi they didn’t have a second floor, either—another mystery to figure out another time.
While my companions chose to get down and dirty driving all-terrain vehicles around the Jeju countryside, I signed up with Tepid Tours (or something like it) and had a surprisingly fine time strolling around a bonsai garden featuring 150-year-old trees. But while every care had been taken to shape the pines and elms into miniature perfection, someone had named the place “Spirited Garden”, perhaps a tad too lively for such reposeful figures. In that same Zen-like spirit, we quietly savored Jeju’s bounty of green tea, tangerines, and sweet chestnuts.
But there was nothing quiet about our last night in Jeju. We were traveling, I should add, in a party of over a hundred people who had come to Korea from all over the Asia-Pacific for Hyundai’s 40th anniversary convention, prompting a friendly rivalry between Pinoys and the Kiwis involving those famous medieval sports: alcohol consumption and minstrelsy (a.k.a. karaoke). Anyone can drink a barrel of beer, but speaking of world-class skills as I did last week, no one can vanquish a mike-wielding Pinoy, and C! car magazine executive editor and STAR contributor James Deakin—a dead ringer for Simon Cowell—brought the house down with his rendition of “Play That Funky Music.”
Earlier that evening, at a farewell dinner that featured B-Boys (Korea’s latest rage: breakdancing homeboys), miniskirted violinists, and, yes, more steak, we had yelled a few more lusty “Weehayo”’s, As we sped back to Incheon Airport the following day, I gazed bleary-eyed at that trackless landscape, in the vacancy of which the “Weehayo”’s echoed weakly, and I thought of all the work and the grimy heat awaiting me back home—not to mention that upcoming Monday’s election—and I shut my eyes.



