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| 21st Century creative, technological and commercial challenges for screen producers | | Date Created: 13 Apr, 2006, 04:26 AM |
 There is a media revolution underway, in which business models, technologies and creative opportunities are changing fast. But how does a screen producer get noticed, get distributed and get paid in this dynamic new media landscape? Netvideo.com.au audiences may want to check out a course I'm conducting at the Australian Film, TV and Radio School's Centre for Screen Business in coming months in each Australian capital city. See the link here: http://csb.aftrs.edu.au/index.cfm?objectid=1A4C2909-E7F2-B118-6DFB73B5EC747ECF and also the first of three White Papers here: http://csb.aftrs.edu.au/index.cfm?objectid=B46D66BE-E7F2-B118-643A6D6B1C376D81
I'll post a video-based round up of the issues here shortly, along with the presentation slides that many attendees have asked for. The course is being turned into a book. More details will be released here soon. The book will be an analysis of the profound changes underway in the media. It will look at changing audience behaviours, screen production techniques across new playback devices and platforms, and include a practical production guide for those would like to create something like Netvideo.com.au themselves. Most importantly, it will try to clarify what revenue streams will persist for screen producers in the future and how broadband both creates and destroys value for individual film makers through to large media companies. Please email me with any suggestions, comments or requests at jason.romney@netvideo.com.au.
For those interested in what's coming up on netvideo, the next interview will be about Mobile TV. Chris Flintoft, director of broadcast and wireless at hyro.com will describe the business, technical and creative challenges involved in publishing to video capable mobile devices, from 3G phones to video iPods. By the way, AFTRS LAMP head Gary Hayes publishes a useful overview of what was discussed at the latest Milia, from which he has just returned, on his blog at http://www.personalizemedia.com/ I'm also hoping to present some of the thoughts of former Disney chief Michael Eisner who visited Melbourne recently.
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