| Home > Media > Cross-platform, cross-device brand management and monetising new types of content are Brian Seth Hurst's obsession. This is industry legend Hurst's advice... |
| Cross-platform, cross-device brand management and monetising new types of content are Brian Seth Hurst's obsession. This is industry legend Hurst's advice... | | Date Created: 21 Nov, 2005, 08:00 AM |
 What are the opportunities for each of the conventional media types in the bold new world of mobile TV, IPTV and games? Is there a future for newspapers and what is it? Will the 30 second TV ad spot survive and if not, what will replace it and what will be the vectors of the evolutionary process? What is the significance (and future) of video blogging? Are content creators outside the US and Europe in a stronger position than ever - or at risk of being swamped by incoming content from better placed competitors? Brian Hurst advises some of Hollywood's best known media companies on these thorny issues and speaks here of his experience and insights.
Brian Seth Hurst (brian.seth.hurst@emmyleadership.org) is Principal and CEO of the Opportunity Management Company, a strategic consultancy. Hurst served two terms as Chairman of the New Media Council of the Producers Guild of America (PGA) and sits on the national Board of the PGA. As a member of the Academy of Television Arts & Sciences (“The Emmy’s”) he is in his second term as a Governor representing the Interactive Media Committee.
Brian's company assists broadcasters and content rights holders to build initiatives that reach audiences across emerging content platforms. These range from digital and interactive television to broadband, mobile and new communications devices. His clients include PRC Direct (China), Lifetime Television, Virgin America and AOL.Com. As Managing Director of Convergence at Pittard Sullivan, Brian was instrumental in the launches of TVGuide as the first "cross-platform" brand, and of TiVo. Brian is a regular panelist and key note speaker at conferences including NATPE, NAB, CES, Digital Hollywood, MIPTV and many international events.
Brian also serves as Chair of the Television Academy’s Brand and Sponsorship Review Committee, and as a member of the Budget Review and Executive Committees. He is sits on the advisory board of MobiTV. And he is co-author with Olivia Newton-John of Simon and Schuster’s best selling children’s book A Pig Tale.
Quicktime for Mac users here
Flash Video for Windows PC users here
Sony Playstation Portable version can be right-click downloaded here
Apple Video iPod version can be right-click downloaded here
3GP for video-capable cellphones can be right-click downloaded from here.
Microsoft Windows Media can be right click downloaded from here.
Audio only MP3 version: can be right click downloaded from here.
Netvideo in iTunes - click here if you have iTunes installed.
Note for OSX Safari users: Browsers such as Internet Explorer and FireFox work fine for a right click download for the PSP and 3GP files above. But if you are using Safari, do not right click, but instead, press the option key as you click on the filename and, after downloading, change the filename to end in .3gp or .mp4 respectively.
Note for PSP users: after downloading the special .mp4 PSP version above, change the video's file name to the Sony PSP naming convention that is compatible with other file names you may already have on your PSP to avoid conflicts and ensure that the video shows up in the PSP video directory.
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