| Home > Media > The Australian creative industry is in crisis - and leaders acknowledge the formation of an Australian Screen Council may be crucial to its recovery. Netvideo explores the problem - and solutions - at the Screen Producers Association of Australia's annual conference on the Gold Coast. |
| The Australian creative industry is in crisis - and leaders acknowledge the formation of an Australian Screen Council may be crucial to its recovery. Netvideo explores the problem - and solutions - at the Screen Producers Association of Australia's annual conference on the Gold Coast. | | Date Created: Jul 24, 2005, 02:01 PM |
 There is a strong argument that the Australian creative industries are in crisis. The collective industry - comprising all aspects of television, film and new media - has rarely felt so depressed or uncertain of its future. There is the onslaught of digital with all the problems of piracy that strike at the heart of its business model. There is the Australian Free Trade Agreement with the United States, putting harsh limits on Australia's capacity to regulate its way back to prosperity. There is the challenge of learning new skills to exploit the benefits of new digital technology.
At the recent Screen Producers' Association of Australia's (SPAA) annual conference, a fresh and exciting idea was debated to meet these challenges: the formation of a new industry body called the Australian Screen Council (ASC).
In the interviews below, eight of the Australian creative industry's key representatives talk about how the ASC would help the industry return to prosperity. They are Australian producer Hal McElroy, Executive Director of the Australian Writers' Guild (AWG) Megan Elliott, Executive Director of the Australian Screen Directors' Association (ASDA) Richard Harris, Media Entertainment and Arts Alliance (MEAA) representative Lynn Gailey, Chief Executive of the Australian Interactive Media Industry Association (AIMIA) John Butterworth, President of the Screen Producers Association of Australia (SPAA) Geoff Brown, producer Sue Maslin and industry advisor Ian Sutton.
The interviews below comprise an overview of each body's policy position on key questions and separate, longer interviews with the representatives. The discussion shows how the Australian screen industry needs a new framework that encourages creativity and facilitates better returns for investors. The discussion shows how such a new framework could provide better skills and training, better career paths and allow more opportunities for export success.
Each industry leader acknowledges the current absence of a suitable mechanism for industry driven interventions to achieve better policy and commits support to the Australian Screen Council's formation. An ASC should deliver a unified, single voice for the screen industries - a crucial pre-requisite of success in negotiations with the Australian Government in Canberra.
Where does each industry representative body stand on the key issues facing the Australian screen industry? This interview summarises the overall industry response.
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Industry advisor, Ian Sutton, talks about the challenges ahead for the Australian Screen Council and describes parallels between the challenges of the Australian TV/film industry and the Australian wine industry:
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Megan Elliott of the Australian Writers' Guild talks about the particular problems facing Australian writers:
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Australian producer Hal McElroy talks about the particular problems facing Australian producers:
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Executive Director of the Screen Producers Association of Australia, Geoff Brown, talks about the particular problems facing Australian screen producers:
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The Media, Entertainment and Arts Alliance's Lynn Gailey talks about her union's support for the Australian Screen Council:
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Australian producer Sue Maslin talks about the benefits she believes the Australian Screen Council will have for individual Australian producers:
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Richard Harris of the Australian Screen Directors' Association talks about the particular problems facing Australian directors:
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