| Home > Media > Super smart phones fed by broadband have revolutionised daily life. Hutchison's 3 leads the charge. |
| Super smart phones fed by broadband have revolutionised daily life. Hutchison's 3 leads the charge. | | Date Created: Jul 29, 2005, 04:30 PM |
 Where will TV go next? Nigel Dews (Sales, Marketing and Product Director at Hutchison 3), assesses the world of TV on a mobile phone. 3 aggregates news services and content such as a streaming loop of videos from ABC's long-running music video clip show, Rage. So is 3 a technology company or a content company? Neither, says Dews, who explains 3's strategy for mixing video, portability and broadband for revolutionary new services.
In this new world, 3 customers can do things like use their phone to switch on and monitor security cameras around their home after a movement-triggered alarm is tripped. Dews describes 3's alliances to make this happen. It is about how devices will control devices - creating long interoperable chains of remote controlling and device-to-device ghosting for telecommuting, medicine, business and education.
Dews also explains the ways in which Australia's DVB-H trial is complementary to 3. He says capacity is not an issue for streaming to handsets today, but in the future, DVB-H may supply the efficiencies needed for an ever growing swag of content. He also explains the business model for content providers on 3G phones - who pays who what and who gets to clip the ticket. And then there is the challenge of low-click interface design - the 3G phone's equivalent of TV's Electronic Program Guide.
Business users have special and quite different requirements of their 3G phones and Dews compares the 3G business offerings with forms of wireless broadband access such as Unwired and iBurst. He also talks about how likely it is that a 3G phone will contract a virus - and what you can do to maximise the device's security.
And finally, he talks about Minister Helen Coonan's changes to the foreign and cross media ownership laws. What exactly IS the strange new creature called IPTV? And how will IPTV change the Australian media landscape?
Dews interview via Quicktime for Mac users here
Dews interview via Flash Video for Windows PC users here
Dews interview via Sony Playstation Portable version can be right-click downloaded here
Dews interview via 3GP for video-capable cellphones can be right-click downloaded from here.
Dews interview via Microsoft Windows Media can be right click downloaded from here.
Hutchison 3 content overview via Quicktime for Mac users here
Hutchison 3 content overview via Sony Playstation Portable version can be right-click downloaded here
Hutchison 3 content overview via 3GP for video-capable cellphones can be right-click downloaded from here.
Hutchison 3 content overview via Microsoft Windows Media can be right click downloaded from here.
Note for OSX Safari users: Browsers such as Internet Explorer and FireFox work fine for a right click download for the PSP and 3GP files above. But if you are using Safari, do not right click, but instead, press the option key as you click on the filename and, after downloading, change the filename to end in .3gp or .mp4 respectively.
Note for PSP users: after downloading the special .mp4 PSP version above, change the video's file name to the Sony PSP naming convention that is compatible with other file names you may already have on your PSP to avoid conflicts and ensure that the video shows up in the PSP video directory. |
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