| Home > Media > How do you crack the vast digital media market in China? Ping Chen is an expert advisor and explains how... |
| How do you crack the vast digital media market in China? Ping Chen is an expert advisor and explains how... | | Date Created: Jun 24, 2005, 01:10 PM |
 Ping Cheng, from Omake Interactive in China, helps bring interactive products into China such as video games, games for cellular platforms and various digital media technologies. In this interview he describes how "media convergence" is occurring in China for TVs, PCs, cellphones and digital film. China, he explains, is a highly complex marketplace. In the 3G space, there is not only GSM and CDMA, but also TDCDMA, the latter being a proprietary product of 1600 engineers who are creating it specifically for Chinese release in the new future.
Ping says the situation for digital media in China is "grave", because he says while the policy makers are attempting to encourage foreign companies and give some space for local media companies to develop, they nevertheless take actions such as the withdrawal of all IPTV licences to, instead, give out a sole new licence to a particular Shanghai station. Ping says this has significant impact on the overall industry's confidence.
Still, he observes there are 300 million cellular subscribers in the Chinese region and 90 million Internet surfers. With huge figures like that, and prodigious growth, there are many foreign companies seeking reliable legal and administrative advisors for business in China. Speaking Mandarin, and having lived in China for four years now, Ping describes how he is trying to help such foreign companies navigate the Chinese challenge.
Quicktime for Mac users here
Flash Video for Windows PC users here
Sony Playstation Portable version can be right-click downloaded here
3GP for video-capable cellphones can be right-click downloaded from here.
Microsoft Windows Media can be right click downloaded from here.
Note for OSX Safari users: Browsers such as Internet Explorer and FireFox work fine for a right click download for the PSP and 3GP files above. But if you are using Safari, do not right click, but instead, press the option key as you click on the filename and, after downloading, change the filename to end in .3gp or .mp4 respectively.
Note for PSP users: after downloading the special .mp4 PSP version above, change the video's file name to the Sony PSP naming convention that is compatible with other file names you may already have on your PSP to avoid conflicts and ensure that the video shows up in the PSP video directory. |
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