| Home > Tech > Can an Australian Internet company compete on the world's cruelly level playing field? |
| Can an Australian Internet company compete on the world's cruelly level playing field? | | Date Created: Jun 11, 2005, 08:03 PM |
 The Australian Internet company, MelbourneIT, has successfully remodelled itself from simple domain seller, to full service Internet solutions company. This has required a change in psychology, culture, skills and organisation. Its CEO, Theo Hnarakis, has sustained company performance and growth in ways that have pleased shareholders and set a benchmark for Australian high-tech enterprise. He has brought an absolutely "customer focused" approach to the company's strategy (echoing Telstra's new CEO, Sol Trujillo).
In this interview (conducted well before Trujillo came on the Australian landscape), Hnarakis describes his success secrets for the company's strong balance sheet, lack of debt and strong cashflow generation. He has also expanded the company's offering into email hosting, serving and many other areas including intellectual property protection and domain abuse detection and explains why he believes these initiatives will confer sustained differentiation.
Hnarakis describes the kind of business psychology and culture that can best achieve these objectives. He touches on his partnership and acquisitions strategy, how he will overcome continuing competitive threats such as the commoditisation of the global domain business, and how he plans to convert future opportunities with small/medium enterprises which still need to get on line.
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