PCWorld sticks "Intel Inside" stickers on their iMacs


breaking one of Apple's golden rules...

In a recent press announcement, Steve Jobs of Apple was asked:

Why aren't you participating in the "Intel Inside" sticker program?

He replied

We like our own stickers better. We love Intel, and we feel most people know that we use Intel processors. We'd rather customers not have to peel stuff off.

So you can imagine my smile when I was in PCWorld in Gloucester the other day to pass the iMacs on display and everyone with a blue "Intel Core 2 Duo Inside" sticker stuck on the outside!

I wish I had taken a photograph, but I suspect the staff may not have been too happy about it.

Posted: Wed - August 22, 2007 at 08:06 PM         | |

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