Adventures in advertising
How do inanimate things grow? I ask this because
of two recent ad/marketing
campaigns.
Jenny & I watch Gilmore Girls on the WB each Tuesday night. After the credits and previews for next week's episode, there's a promo for One Tree Hill, which the announcer bills as "America's fastest-growing new show."
I don't understand... is it because the cast is so young? Or that they're adding new cast members every week? Is the tree getting taller? How can a TV show be America's fastest-growing?
OK, I assume it's referring to ratings or something like that. But that would be the audience growing, not the show.
Another was an ad for a beer... I think it was Bud Light, but I didn't really pay attention. The tag line: "America's fastest-growing beer." Again, are the cans and bottles getting taller? If there really is a way to grow beer, wouldn't Homer Simpson be all over it? For that matter, *I* would be all over it. Guess that's what happens in a "beer garden."
Jenny & I watch Gilmore Girls on the WB each Tuesday night. After the credits and previews for next week's episode, there's a promo for One Tree Hill, which the announcer bills as "America's fastest-growing new show."
I don't understand... is it because the cast is so young? Or that they're adding new cast members every week? Is the tree getting taller? How can a TV show be America's fastest-growing?
OK, I assume it's referring to ratings or something like that. But that would be the audience growing, not the show.
Another was an ad for a beer... I think it was Bud Light, but I didn't really pay attention. The tag line: "America's fastest-growing beer." Again, are the cans and bottles getting taller? If there really is a way to grow beer, wouldn't Homer Simpson be all over it? For that matter, *I* would be all over it. Guess that's what happens in a "beer garden."
Posted: Wed - March 2, 2005 at 12:12 PM
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About the Author
James Pecht is a copy editor and has experience as a reporter and anchor in both radio and television news. His sense of humor is a bit twisted. He lives in Dallas with his pulchritudinous wife, Jenny and their 5 lb. Chihuahua, Speck. All opinions expressed on this blog are solely those of the author, unless otherwise noted.
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Published On: Mar 02, 2005 12:12 PM
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Published On: Mar 02, 2005 12:12 PM