
PROFESSIONAL
EXPERIENCE
| Twenty-five years of experience in communications and marketing. Focus : human development and technologies. . Intensive international work experience. Focus: Haiti, Cuba and the Americas in general. |
Speak French, English, Spanish and Creole. |
| Some major achievements: (2009-2008) Vice-president development and strategy for Nestor System, a cross-cultural communications and technologies company. Main responsability was: strategic repositioning of the services and image of the company into new business niches. (2008-2006) Marketing and business development manager for Pare-Chute inc, manufacturer of rescue and escape technology for high-rise structures. Main responsabilities was: strategic repositioning of the products and image of the company, development of the international distribution network and marketing tools. (2006-2001) Business development manager for Rolland Virtual Business Systems Ltd (RVBS). RVBS designs and manufactures e-business software. Responsible of the strategic positioning of RVBS towards large integrators, corporations and government organizations (2001-1999) Representation, public relations and marketing strategy for Turbowave Inc. Turbowave is an information infrastructure technology company that designs and delivers wireless communication devices. Contributed to strategic business developments towards integrators in Canada, Caribbeans and South-America. (1998) Communication and marketing strategy for the web site of Société du Rhum Barbancourt, www.barbancourt.com. The objectives was to: contribute to an efficient promotion of Barbancourt rums; reinforce the circulation of information and optimize services towards Barbancourt's distributors; generate trafic and stimulate feed-back. |
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(1996) Marketing strategy, concept and development of a web site for the Small Haiti Artisanal Linkage Export (SHALE) Project for Development Alternatives Inc. ( DAI). The SHALE is the first program of it kind in Haiti designed to use appropriate technology to streamline the development of artisanal market linkages through the internet. The SHALE is financed by the USAID, under the PRET/DAI. |
(1996-1995) Strategy and creation for the introduction of a new contraceptive pill in Haiti. The lead contractors are SOMARC and Santé Plus and the campaign is funded by the USAID. Pilplan is destined to low-middle class population all around the urban and semi-urban area of the country. The objectives was to stimulate the trial and in a next step to reinforce the loyalty of customers. |
| (1996-1989) National Immunization, diarrhea control and breastfeeding promotion Programs for the Health ministry and UNICEF, in HAITI. The basic approach was to involve local participation, to target the market places, to tap into the spirit of entrepreneurship and the motivation of medical agents. Also, for the first time in this kind of campaigns, we integrated a voodoo organization. We used a wide traditional and electronic media approaches all around the country. (1989) Launching of the first AIDS educational campaign in the work-sites of Port-au-Prince, in Haiti, for GLAS and USAID. Our innovation was to target an homogeneous group: the workers. To prevent AIDS, we need more than a creative slogan. The intervention on the work-site has permitted an interactive exchange, the sharing of common experiences, and has helped the participants develop new behaviors against AIDS in their daily life and work. |
(1990-1989) Launching of the popular gas stove BIP TI CHERI, in Haiti, for Shell - Haiti and Sodigaz. The innovation was to develop an educational approach based on radio and TV soaps. This campaign was rated by UNDP/World Bank (ESMAP), in its "Republic d'Haiti, Strategie pour l'Energie Domestique" study (June 1991) as a great success. BIP took 10% of charcoal market shares in the first 3 months. (1997-1988) Advertising strategy and social marketing for Shell - Haiti, such as the reforestation program, the tourism development program and the road security program. We have been first in Haiti, to associate advertising and social marketing. (1996-1988) Worked on many UNICEF programs related to child rights and drug abuse. I was responsible of strategy and creation. |
| 1987-1986
Video producers Montreal, Qc, Canada Conception and production of video training programs and corporate video: management, human resources, security, marketing, service... |
1986-1985
Advertising agencies Montreal, Qc, Canada Copy-writer for advertising agencies. Most of my accounts was in commercial and retail sectors. |
OTHER
CATEGORIES
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(2009-2005) Member of FIQ - The IT network in Quebec. |
(2001) Organization and public relations of a round table of 40 Canadian I.T. leaders with a high-level delegation of the Ministry of informatics and Communications of Cuba in Montreal. |
EDUCATION
Universite de Montreal:
marketing and advertising (1985-1988)
Universite de Montreal:
anthropology (1983)
College Montmorency:
human sciences (1980-1982)
LANGUAGES
French:
native
English:
speaking / good; reading / excellent; writing / good
Spanish:
speaking / good; reading / excellent; writing / good
Creole:
speaking, reading and writing / excellent
COMPUTER
SKILLS
Word processing, spreadsheet, database and publishing
Internet tools, marketing and communication
HTML and web site development
NORTH-SOUTH
EXPERTISE
| COMMERCIAL SECTOR
(CANADA) SOBEYS (IGA) - CHARCUTERIE TOUR EIFFEL - HERDT & CHARTON - PRODUITS LAITIERS LAVAL - PROTECTION PLUS - ULTRAMAR CANADA - (HAITI) BRASSERIE
SEJOURNE - NADALSA - SOCIETE DU RHUM BARBANCOURT - LABORATOIRES 4C - CURACAO
TRADING CO. - DAIHATSU - HANKOOK TIRES - KAWASAKI - SODIGAZ - SHELL HAITI
-HYUNDAI - LADA - XEROX - CAMPING GAZ INTERNATIONAL - NABATCO SOLIDEX PVC
-SEARS RHT TRADING - SHERWIN WILLIAMS - AIR CANADA - AMERICAN AIRLINES
- CITIBANK - BANQUE NATIONALE DE PARIS - SOGEBANK - SOGECARTE VISA ET MASTERCARD
- SHELL MASTERCARD - TOYOTA - DHL WORLDWIDE EXPRESS - COLGATE PALMOLIVE
- BRIDGESTONE - VALERIO CANEZ - MAISON DESCHAMPS
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PUBLIC SECTOR (CANADA) SECRETARIAT DU CONSEIL DU TRESOR - ADM AEROPORTS DE MONTREAL - REGIE REGIONALE DE LA SANTE ET DES SERVICES SOCIAUX DES LAURENTIDES - DEPUTE VINCENT DELLA NOCE - SHAWINIGAN INTERNATIONAL (HAITI) SOFIHDES - CMP CENTRE DE MANAGEMENT ET DE PRODUCTIVITE - ED'H ELECTRICITE D'HAITI - PROMINEX HAITI - TELECO - FHD FONDATION HAITIENNE DE DEVELOPPEMENT - 25th GENERAL ASSEMBLY OF OAS - BANQUE DE LA REPUBLIQUE D'HAITI (BRH) - UNITE DE DEMOCRATISATION DES ENTREPRISES PUBLIQUES (UDEP) - PROGRAMME POUR LA RELANCE DE L'ECONOMIE EN TRANSITION (PRET/DAI/USAID) - PROGRAM FOR THE MODERNIZATION OF THE STATE (INTERAMERICAN DEVELOPMENT BANK) - LES MOULINS DHAITI SOCIETAL SECTOR (CANADA) SAVE A COUNTRY FOUNDATION (HAITI) GLAS GROUPE DE LUTTE ANTI SIDA - BODE NASYONAL - UNICEF - CARE - IPPF / PAPFO - USAID - PROJET PESTEL - PILPLAN (SOMARC-SANTE PLUS) - JEUNESSE CONTRE DROGUE - APAAC- MINISTRY OF PUBLIC HEALTH - PROJET PESTEL - INSTITUT HAITIEN DE L'ENFANCE - INSTITUT DE BIEN ETRE SOCIAL - REACH RESSOURCE FOR CHILD HEALTH - PADF - FONDS D'ASSISTANCE ECONOMIQUE ET SOCIALE (FAES) - COMITE POUR LA PROMOTION DE L'ALLAITEMENT MATERNEL (CAM) - GROUPE DE REFLEXION ET D'ACTION POUR LES ENFANTS DE LA RUE (GRAER)(DOMINICAN REPUBLIC) CEPROINSAE CENTRO DE PROMOCION INTEGRAL Y SALUD EDUCACIONAL TOURISM AND CULTURE SECTOR (CANADA) OFFICE DU TOURISME DE L'ALGARVE - TOURISM OFFICE OF THE DOMINICAN REPUBLLIC - (HAITI) FETE DE LA MER DE PESTEL - KONKOU MISIK - KONKON FANAL - RALLYE DE PESTEL - SOCIETE NAUTIQUE DE LA BAIE DES CAYEMITES - FONDATION HAITIENNE DES FRERES DE LA COTE |
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