Hypersensitivity?



It's unlike me to post about something like this, given that I'm an advertising professional, and an unabashed Apple fan.

Something is bothering me more and more about the iPod Nano commercial that's on TV currently. It's a nice piece of digital art, where thousands of CD covers self assemble into strings, and cubes, eventually constructing an entire cityscape of CD covers. They finally collapse into a fast moving stream that fills an iPod Nano with cool music aplenty.

Youtube.com hosts the ad here:

http://www.youtube.com/watch?v=2NdgaVOn3sc

An HDTV version of the Ad is posted on apple.com, too. I'm sure you've seen it.




The problem is, at the very moment in the commercial that the CD "buildings" start crumbling, the lead singer (the track is "Cubicle" by Rinocerose) lets loose with a credible rock scream. I know we're 4+ years on from 9/11 and the World Trade Center, but isn't this just a little creepy to anyone else? I've been Googling, and I can't believe I'm alone on this.

In fact, I know the review process for commercials, I am certain that this came up at some point. It feels like a calculated risk on Apple's part.

Am I being hypersensitive?

Posted: Mon - April 17, 2006 at 10:41 PM            

©