Keeping in step with the times...
(To demo or not to
demo...?)
A predilection to read things into a text (and
between the lines?) is an unfortunate occupational hazard. Against which I have
no resistance.
So, this was what was written:
At the moment, Marten(tm) is the name. The Marten IDE will be sold at this coming MacWorld Jan. 11-14 2005 at the Andescotia station in the Macworld Special Interest Pavilions Booth entitled MacTech Central: Developer Tools, Networking & Server Solutions. At that time we also hope to begin sales via the web site store.
The January release will consist of the editor/interpreter, basic documentation, bundles, and a couple of different but basic MacOS X application frameworks. It is being qualified as a "Preview" or "Early" release because Marten will not be as mature a product as Prograph CPX was. Based on the level of interest at the show and feedback from users, we will make decisions as to what areas (such as frameworks, editors, additional functionality, performance, the Linux/Windows versions, etc.) will get our focus in 2005 as we continue development.
More information will be made available in mid-December as we get closer to the show.
So, what do you say, how about a little game of textual analysis, just some things that caught my eye?
At the moment, Marten(tm) is the name.
OK, granted, I'm not all that savvy in the ways of business...but would someone go to the trouble of registering a trademark that is still temporary? (I realize that it may take a good bit of time for new entries to appear in the database, but a search of the United States Patent & Trademark Office online database shows nothing relevant under the word mark "Marten"...oh, sorry, "(tm)". Interesting....)
The Marten IDE will be sold at this coming MacWorld Jan. 11-14 2005....At that time we also hope to begin sales via the web site store.
Um, maybe it's just my late-Thanksgiving-party-turkey-overload-addled brain, but doesn't that imply...no demo version?
Isn't that a bit odd, given current industry practice? I mean, come on, a demo period of at least a week or two and usually a month is pretty much de rigeur these days, n'est-ce pas? True, the people attending MacWorld who happen by Booth 849 will (assumedly) be able to see and test drive the software (in however limited a fashion), but what about the rest of us approaching via The Web? Will we be expected to fork out $99 (the last quoted price estimate...now over a year old) for basically a pig in a poke?
Well, there is supposedly one born every minute, right?
Nope, no mention of a demo, or trial period for one, of any refund policy or whether the initial outlay will cover the implied (needed!) future updates and if so, for how long....
And this crew is going to keep their venture afloat longer and travel farther than that which manned The Good Ship TGS/Prograph International/Pictorius? (Pick the name you find most euphonious. The sucking sound as they went under was the same in each case.)
"If you build it, they will come." Yes, indeedy, come they will.
And look around your site, see no free demo, get a gander at that price tag, and surf right on by!
It is being qualified as a "Preview" or "Early" release...
For which people are still expected to pay full price? Or will there be a special not-ready-for-prime-time discount price? How do you define gouge?
...because Marten will not be as mature a product as Prograph CPX was.
This is at least the second time we've seen this line. (In addition to a graphic artist, how about hiring a copy writer? Gee...Am I bitchy at 3:00 AM or what? OK, let's be fair and balanced: I do think the "Marten(tm)" logo is cool. Name choice confooses the hell out of me, but the logo is cool. Too bad my cinematographically warped mind keeps hearing Sir Anthony Hopkins' voice in a mishmash of one of my favorite lines from Silence of the Lambs: "Oh, and Scott: Love your logo." With the female senator's voice from the original continuing, "Get that animal out of here!" Or something like that.)
Anyway, someone else has pointed out that it's hard to be revolutionary when your touchstone is an outdated monument of the past.
Hard to carry around in your pocket, too.
More information will be made available in mid-December as we get closer to the show.
Well, I for one can hardly wait! But, chillun, don't let me commencer!
So, this was what was written:
At the moment, Marten(tm) is the name. The Marten IDE will be sold at this coming MacWorld Jan. 11-14 2005 at the Andescotia station in the Macworld Special Interest Pavilions Booth entitled MacTech Central: Developer Tools, Networking & Server Solutions. At that time we also hope to begin sales via the web site store.
The January release will consist of the editor/interpreter, basic documentation, bundles, and a couple of different but basic MacOS X application frameworks. It is being qualified as a "Preview" or "Early" release because Marten will not be as mature a product as Prograph CPX was. Based on the level of interest at the show and feedback from users, we will make decisions as to what areas (such as frameworks, editors, additional functionality, performance, the Linux/Windows versions, etc.) will get our focus in 2005 as we continue development.
More information will be made available in mid-December as we get closer to the show.
So, what do you say, how about a little game of textual analysis, just some things that caught my eye?
At the moment, Marten(tm) is the name.
OK, granted, I'm not all that savvy in the ways of business...but would someone go to the trouble of registering a trademark that is still temporary? (I realize that it may take a good bit of time for new entries to appear in the database, but a search of the United States Patent & Trademark Office online database shows nothing relevant under the word mark "Marten"...oh, sorry, "(tm)". Interesting....)
The Marten IDE will be sold at this coming MacWorld Jan. 11-14 2005....At that time we also hope to begin sales via the web site store.
Um, maybe it's just my late-Thanksgiving-party-turkey-overload-addled brain, but doesn't that imply...no demo version?
Isn't that a bit odd, given current industry practice? I mean, come on, a demo period of at least a week or two and usually a month is pretty much de rigeur these days, n'est-ce pas? True, the people attending MacWorld who happen by Booth 849 will (assumedly) be able to see and test drive the software (in however limited a fashion), but what about the rest of us approaching via The Web? Will we be expected to fork out $99 (the last quoted price estimate...now over a year old) for basically a pig in a poke?
Well, there is supposedly one born every minute, right?
Nope, no mention of a demo, or trial period for one, of any refund policy or whether the initial outlay will cover the implied (needed!) future updates and if so, for how long....
And this crew is going to keep their venture afloat longer and travel farther than that which manned The Good Ship TGS/Prograph International/Pictorius? (Pick the name you find most euphonious. The sucking sound as they went under was the same in each case.)
"If you build it, they will come." Yes, indeedy, come they will.
And look around your site, see no free demo, get a gander at that price tag, and surf right on by!
It is being qualified as a "Preview" or "Early" release...
For which people are still expected to pay full price? Or will there be a special not-ready-for-prime-time discount price? How do you define gouge?
...because Marten will not be as mature a product as Prograph CPX was.
This is at least the second time we've seen this line. (In addition to a graphic artist, how about hiring a copy writer? Gee...Am I bitchy at 3:00 AM or what? OK, let's be fair and balanced: I do think the "Marten(tm)" logo is cool. Name choice confooses the hell out of me, but the logo is cool. Too bad my cinematographically warped mind keeps hearing Sir Anthony Hopkins' voice in a mishmash of one of my favorite lines from Silence of the Lambs: "Oh, and Scott: Love your logo." With the female senator's voice from the original continuing, "Get that animal out of here!" Or something like that.)
Anyway, someone else has pointed out that it's hard to be revolutionary when your touchstone is an outdated monument of the past.
Hard to carry around in your pocket, too.
More information will be made available in mid-December as we get closer to the show.
Well, I for one can hardly wait! But, chillun, don't let me commencer!
Posted: Mon - November 29, 2004 at 01:36 AM |
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Published On: Feb 05, 2005 06:04 AM
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Published On: Feb 05, 2005 06:04 AM