Guy Clapperton
First review of the book
04/11/09 11:01 Filed in: Social media
One of the first people to read my book, 'This Is
Social Media', has put a review on Amazon. She's a
genuine reviewer in spite of the name - she got in
touch with a followup question so I know she's real!
- and naturally I couldn't be more delighted with the
view she has expressed.
I'll get back to some more serious blogging and updating soon I promise - but for the moment, I've got a book out and at least one of the readers has gone public on liking it (as have a few Tweeters and emailers), so I'm just enjoying the day..!
I'll get back to some more serious blogging and updating soon I promise - but for the moment, I've got a book out and at least one of the readers has gone public on liking it (as have a few Tweeters and emailers), so I'm just enjoying the day..!
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My new social media business
07/09/09 08:55 Filed in: new business
Guy Clapperton and former CRF colleague Martin
Williams form a new start-up, In-Take Media, working
on profiling best employers through social media
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More...
Paphitis: is the tide turning?
04/09/09 17:37 Filed in: Social media at
work
An eloquent piece in the Daily Mail yesterday by
Dragon's Den star Theo Paphitis argued that Facebook, Twitter and other social
networks. Called 'Why ALL bosses should copy me and
ban Facebook from the Workpace' it's well
written and persuasive.
And the headline is wrong, but I've been a hack long enough to know there's no way Paphitis himself wrote that. No, he's not banning Facebook from the workplace completely, if the sub had only read the thing, he's banning it during working hours. If people want to Facebook or whatever during their lunch break he has no problem with that, he just objects to people watching the site when he's spending his children's investment paying them to work.
I'm still not sure he's right. The other day I had an issue with a set of headphones - turned out it was a problem with the phone rather than the phones, if you follow, but it was frustrating. So I moaned about it on Twitter and within minutes - no, really - I had a message from the manufacturer, Jabra, asking whether they could help. My social media book, aimed at business users, is out in a few weeks and in it I talk to a number of businesspeople who've done well by understanding what they're doing with this newfangled means of communication. ITV.com using it for damage limitation when someone went to a commercial break during a penalty shoot-out. Carphone Warehouse finding and dealing with customer complaints, turning complainers into brand advocates through social media (and they'd be trumpeting the brand just as loudly as they'd have been denigrating it before).
I'd certainly agree that undirected social media use is likely to harm a business. But shutting it all off during working hours is a bit like cutting out the telephone during those hours - by all means there will be people who'll become more productive but you can miss so much in terms of passing trade.
I've promised to send Mr. Paphitis a copy of my book. I'll let you know if he comments.
And the headline is wrong, but I've been a hack long enough to know there's no way Paphitis himself wrote that. No, he's not banning Facebook from the workplace completely, if the sub had only read the thing, he's banning it during working hours. If people want to Facebook or whatever during their lunch break he has no problem with that, he just objects to people watching the site when he's spending his children's investment paying them to work.
I'm still not sure he's right. The other day I had an issue with a set of headphones - turned out it was a problem with the phone rather than the phones, if you follow, but it was frustrating. So I moaned about it on Twitter and within minutes - no, really - I had a message from the manufacturer, Jabra, asking whether they could help. My social media book, aimed at business users, is out in a few weeks and in it I talk to a number of businesspeople who've done well by understanding what they're doing with this newfangled means of communication. ITV.com using it for damage limitation when someone went to a commercial break during a penalty shoot-out. Carphone Warehouse finding and dealing with customer complaints, turning complainers into brand advocates through social media (and they'd be trumpeting the brand just as loudly as they'd have been denigrating it before).
I'd certainly agree that undirected social media use is likely to harm a business. But shutting it all off during working hours is a bit like cutting out the telephone during those hours - by all means there will be people who'll become more productive but you can miss so much in terms of passing trade.
I've promised to send Mr. Paphitis a copy of my book. I'll let you know if he comments.
Social Media Seminars: Book Now
22/07/09 12:54 Filed in: Social media at
work
I have a book on social media coming out in September
(called 'This Is Social Media, order it from my book page) and I've
been a media trainer since 2002.
A number of PR people have asked whether I could talk to them about social media so I put a note on a forum seeking to set up a seminar on the subject. I was hoping for about 5 responses if I was lucky. I've actually had 15. So I'm setting up at least 2 dates, 10th and 17th August, both in the morning.
Since it's been less than 48 hours since I put the first note out I thought it might be worth telling people a bit more and putting it on this site in case there's any more interest.
Topics I'd be seeking to cover during the mornings will include:
The basics: who's who in social networking and which suits you/your client
Customer engagement
Journalist engagement
Your website, your client's website - what should go on them?
Corporate blogging: why, who should do it - and who shouldn't
Corporate Twitter - ditto
Managing reputations and brands through social media
Marketing social media
Evaluating social media performance and tracking your success (and that of your client)
That ought to keep us going for a morning or so. The charge will be £150 per head excluding VAT.
So if anyone's interested and hasn't let me know a date they'd prefer yet, (10th Aug, 17 Aug or 'a later date please') do drop me an email or fill in the form below and I'll book you in.
A number of PR people have asked whether I could talk to them about social media so I put a note on a forum seeking to set up a seminar on the subject. I was hoping for about 5 responses if I was lucky. I've actually had 15. So I'm setting up at least 2 dates, 10th and 17th August, both in the morning.
Since it's been less than 48 hours since I put the first note out I thought it might be worth telling people a bit more and putting it on this site in case there's any more interest.
Topics I'd be seeking to cover during the mornings will include:
The basics: who's who in social networking and which suits you/your client
Customer engagement
Journalist engagement
Your website, your client's website - what should go on them?
Corporate blogging: why, who should do it - and who shouldn't
Corporate Twitter - ditto
Managing reputations and brands through social media
Marketing social media
Evaluating social media performance and tracking your success (and that of your client)
That ought to keep us going for a morning or so. The charge will be £150 per head excluding VAT.
So if anyone's interested and hasn't let me know a date they'd prefer yet, (10th Aug, 17 Aug or 'a later date please') do drop me an email or fill in the form below and I'll book you in.