A Twitter user called 'Bigheadwatch' has just started following me. I suppose it was inevitable; he or she has decided to dedicate time to taking the mick out of people who tweet about nothing except their own importance. They commented that I ought to get professional PR when earlier this week I put a note up to say I had a new commission, a meeting had gone well, stuff like that.

The thing is, I'm already doing my own PR, effectively. And it's working. I'm not puffing myself up trying to be the big I-am, but I know for a fact that when I tell people I'm busy with, for example, media training or speaking, I get considered for more work in a similar vein. One person who commissioned me for four figures worth of work tells me they did so because they needed someone (obviously) but I popped up on their screen commenting that I'd done something related at just the right time.

Yes, there are probably people using Twitter, Facebook et al to big themselves up. But no, I dont see this as negative and there might well be good business reasons for them to do so and there might well be more to it than puffery.

Speaking of bigheadedness, many thanks to all who continue to order copies of 'This Is Social Networking' from Amazon - it shoots up and down the pre-orders chart like anything but it seems to be performing healthily as I type. Release now confirmed for 23 October, I hope you'll enjoy it.

* Also speaking of bigheadedness, I've been asked to run another of my social media seminars in London - see the seminars page if you'd like to book.

Tags: twitter