05 July 2009
Social media experts
I had to - no, had to - share this with everyone,
found through @gilliemillie on Twitter,
created by the people at Supercoolcreative.com and
placed on YouTube. Anyone else who’s
recently written a book on social media should
feel as uncomfortable as I do watching it!
0 Comments
Lose your job online
06/07/09 13:32 Filed in: Social media at
work
Primark has joined the many organisations that has
had to look into people using social networks - in
this case Facebook - to insult their
customers. The full story is on the BrandRepublic blog, and
it’s worth clicking the links to read the
site’s previous coverage on Waitrose and
other brands whose staff have committed the same
errors.
In my book, out in October in case I hadn’t mentioned it at least 100 times, I advise readers to put some sort of clause in the contract about social networking; nothing as draconian as I’ve reported here but something that states people should be sensible. The only thing that bothers me about this is that employers should already be covered; any sensible contract of employment will have clauses about not bringing the organisation into disrepute, and that would include not calling the customers pikeys or twats. I’d have thought.
In fact this should be down to common sense. Nobody who insults retail customers in this way should expect to work for long in retail. Maybe the overriding rule should be not to employ anyone who’s clearly too stupid to be let loose in public with the English Language at their disposal.
That might take care of it.
In my book, out in October in case I hadn’t mentioned it at least 100 times, I advise readers to put some sort of clause in the contract about social networking; nothing as draconian as I’ve reported here but something that states people should be sensible. The only thing that bothers me about this is that employers should already be covered; any sensible contract of employment will have clauses about not bringing the organisation into disrepute, and that would include not calling the customers pikeys or twats. I’d have thought.
In fact this should be down to common sense. Nobody who insults retail customers in this way should expect to work for long in retail. Maybe the overriding rule should be not to employ anyone who’s clearly too stupid to be let loose in public with the English Language at their disposal.
That might take care of it.