I offer media training at competitive rates. Public relations executives often use me to sharpen their spokespeople’s skills and help them get their message across.

if you want me to train people to be dishonest, forget it. If you want me to make sure they can control an interview within reason, find out about some of the tricks journalists use, then drop me a mail and we’ll sort something out.

Comments from on my media training service from clients and partners

The training that Guy conducted with my customers was practical, memorable and very effective.  He cut through the jargon and equipped them with the necessary knowledge to deal with media interviews.  The customers enjoyed his anecdotes, which came with practical advice.  They now cope very well in interviews and speak highly of Guy.

Mark Crosby Blue Cherry PR, 2009


Guy was an inspiration for our small team. He was able to build upon the skills of seasoned PRs and develop the confidence of a new account executive. We still refer back to our media training with Guy and it certainly improved our results with the national newspapers. Not only is our telephone pitching better, but we revised our whole approach following our session. I would definitely recommend Guy to other PRs.

Kate Warwick, Director, PR Savvy, 2008


"Different clients need different types of training. Guy has adapted his training to several briefs and has worked closely with me to identify and achieve clients' individual objectives. We've had every kind of spokesperson to train from outright timid to outright public liability - and every shade in between. Each and every time they've walked out of the room a whole lot more able and confident than when they walked in."

Claire Thompson, ZedPR, 2006

"MCC International has benefited from Guy's media training expertise over a number of years, and across a variety of clients. His knowledge
of the current media climate, coupled with his experience in both print and broadcast journalism, provides the basis for an informative training
session that strikes the perfect balance between being genuinely instructive and enjoyable for client spokespeople and PRs alike."

Martin Brindley, MCC International, 2005

"Last week's media training session with Guy Clapperton was extremely useful for the whole team. Guy's detailed understanding of the media as well as current news and trends helped us all structure how we see through the raw information and identify the story. The interaction throughout the morning helped the team address their burning issues and has increased their confidence in working with a wide range of media."

James Mossman, More2 PR, 2005

"In his workshop, Guy Clapperton gave us a valuable insight into the business media. He also offered us some fresh ideas for penetrating the nationals and provided us with some new contacts. The whole team, from Account Directors to Account Co-ordinators, benefitted considerably."

Hoffman Europe PR. 2004

"Guy's tough questioning really helped our speaker team sharpen up their interview technique. He's made us wise to some of the tricks of the trade and shown us that the success is all in the preparation. It was a really enjoyable session that gave us an invaluable insight into the life of a journalist, what drives and motivates them, and this increased our confidence in talking to the media."

Tony Gasson, Vice President EMEA, WebEx, 2004


"Guy's media training course is exactly the test you want to go through before speaking to journalists for real! Guy helps you prepare effectively for interviews, understand the media's agenda and requirements, create succinct and compelling messages before putting you through your paces in a series of role play interviews to put your new skills to the test. It's an experience I would fully recommend to anyone regularly facing the press."

John Coulthard, Small business manager, Microsoft UK, 2003

"If a company fails to understand the media agenda, then its PR efforts are wasted. Guy's experience and insights have provided a great sanity check for the work that we do, and will help us to become better media relations professionals."

Roger Warner, Media relations manager, IBM Europe, Middle East and Africa, 2003

"I invited Guy to give the ‘journalist's view’ as part of a PR workshop I gave to our reseller channel. His presentation was perfectly pitched and was really well received by the audience. The workshop overall worked well and I would have no hesitation in inviting Guy to take part in future PR workshops."

Suzy Goulding, PR Manager, Sage PLC, 2003


"Guy Clapperton's talk to our Group gave a most informative glimpse into the life of a journalist, and shed a revealing light on the realities of dealing with the media."

Christopher Tanous, Chairman, Institute of Public Relations Marketing Communications Group, 2002