Guy was an inspiration for our small team. He was able to build upon the skills of seasoned PRs and develop the confidence of a new account executive. We still refer back to our media training with Guy and it certainly improved our results with the national newspapers. Not only is our telephone pitching better, but we revised our whole approach following our session. I would definitely recommend Guy to other PRs.
Kate Warwick,
Director, PR Savvy, 2008
"Different clients need different types of training. Guy
has adapted his training to several briefs and has worked
closely with me to identify and achieve clients' individual
objectives. We've had every kind of spokesperson to train
from outright timid to outright public liability - and
every shade in between. Each and every time they've walked
out of the room a whole lot more able and confident than
when they walked in."
Claire Thompson,
ZedPR, 2006
"MCC International has
benefited from Guy's media training expertise over a number
of years, and across a variety of clients. His knowledge
of the current media climate, coupled with his experience
in both print and broadcast journalism, provides the basis
for an informative training
session that strikes the perfect balance between being
genuinely instructive and enjoyable for client spokespeople
and PRs alike."
Martin
Brindley, MCC International, 2005
"Last week's media
training session with Guy Clapperton was extremely useful
for the whole team. Guy's detailed understanding of the
media as well as current news and trends helped us all
structure how we see through the raw information and
identify the story. The interaction throughout the morning
helped the team address their burning issues and has
increased their confidence in working with a wide range of
media."
James
Mossman, More2 PR, 2005
"In his workshop, Guy
Clapperton gave us a valuable insight into the business
media. He also offered us some fresh ideas for penetrating
the nationals and provided us with some new contacts. The
whole team, from Account Directors to Account
Co-ordinators, benefitted considerably."
Hoffman
Europe PR. 2004
"Guy's tough questioning
really helped our speaker team sharpen up their interview
technique. He's made us wise to some of the tricks of the
trade and shown us that the success is all in the
preparation. It was a really enjoyable session that gave us
an invaluable insight into the life of a journalist, what
drives and motivates them, and this increased our
confidence in talking to the media."
Tony
Gasson, Vice President EMEA, WebEx, 2004
"Guy's
media training course is exactly the test you want to go
through before speaking to journalists for real! Guy helps
you prepare effectively for interviews, understand the
media's agenda and requirements, create succinct and
compelling messages before putting you through your paces
in a series of role play interviews to put your new skills
to the test. It's an experience I would fully recommend to
anyone regularly facing the press."
John
Coulthard, Small business manager, Microsoft UK, 2003
"If a company fails to
understand the media agenda, then its PR efforts are
wasted. Guy's experience and insights have provided a great
sanity check for the work that we do, and will help us to
become better media relations professionals."
Roger
Warner, Media relations manager, IBM Europe, Middle East
and Africa, 2003
"I invited Guy to give the
‘journalist's view’ as part of a PR workshop I
gave to our reseller channel. His presentation was
perfectly pitched and was really well received by the
audience. The workshop overall worked well and I would have
no hesitation in inviting Guy to take part in future PR
workshops."
Suzy
Goulding, PR Manager, Sage PLC, 2003
"Guy
Clapperton's talk to our Group gave a most informative
glimpse into the life of a journalist, and shed a revealing
light on the realities of dealing with the media."
Christopher
Tanous, Chairman, Institute of Public Relations Marketing
Communications Group, 2002