An experience I would fully recommend to anyone regularly facing the press - Microsoft
A great sanity check for the work we do...will help us become better media relations professionals - IBM
...A revealing light on the realities of dealing with the media - Institute of Public Relations
First you'll want to know something about me. My name is Guy Clapperton and I'm a freelance journalist of almost 18 years' standing. I'm regularly published in The Guardian, Financial Times, Mail on Sunday and The Observer, occasional in The Times, Daily Mirror and the Independent and appear frequently in the magazine world. I specialise in small business and technology but have also written about television, done interviews and broadcast a little on the BBC including a recent appearance on Radio 4's Woman's Hour, and Sky. My other website at Clapperton.co.uk has more details about my background.
You might be looking for the other
media training company of which I am one of the three
directors- What the Press Wants Ltd. This is a group of
three journalists perating sessions with more than one of
us either in a group with other PR companies or, if you
have enough trainees, at your premises. Further details are
on What the Press Wants
website.
If you're reading this, the chances are you're interested
in learning to talk to the press and to make the most of
your contacts with them. Good - it'll help you with your
branding and your messaging if you get it
right.
You’ll find details of my media training services
throughout the site but in a nutshell I offer:
* Media training and interview practice from a genuine
insider
* Venue and agenda to suit your exact requirements
* Evaluation of your messages and an honest requirement of
their chances
Many people are nervous talking to the press. They think we
have our own agenda and they think we're going to write
what we feel like regardless of the facts. This is an
exaggeration - press freedoms exist and they are important
- but by presenting your view and brand accurately you'll
stand an excellent chance of obtaining high-value coverage
in high-profile areas at as very low cost.
My media training service isn't about spin and it isn't
about getting inaccurate messages into the press. If you
want to exaggerate or tell fibs, you should look elsewhere.
If, however, you want to make genuine messages clear and to
think inside the psyche of a journalist so you can
communicate in the same language, read on!