Storytelling, leadership, awareness

Coaching Tip No.11 - Winning Stories

"The missing ingredient in most failed communications is Humanity. This is an easy fix."
Annette Simmons - Author of Whoever Tells the Best Story Wins

Last time I told the story of Bruce Cohen and how he communicated with a global operation, constantly sharing his vision and making it come to life with real examples of those that were demonstrating the company's values in action.  Working with storytelling - more common nowadays in leadership coaching - this quote from Annette Simmons's book really stood out for me.  Every one of Bruce's voicemails was a story with humanity.  

Reading a whole book on storytelling may seem daunting at first but adopting storytelling actively can reap tremendous rewards. Annette Simmons has given me permission to reproduce a paragraph from her book to allow me to give you a practical coaching tip and hopefully engage you more in storytelling.
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