The media is a fully-integrated part
of the state power-structure. In its practical application, it is more valuable
than the military. There are definite drawbacks to using force, whereas,
propaganda and public relations tend to be less disruptive to the normal flow of
business.
The media’s primary objective is
to shape public opinion in a way that elicits support for the corporate agenda.
Public TV and the internet pose the biggest threats to that process. They both
provide divergent sources of information which eschew the business-friendly
filtering process. This explains why the Bush administration installed political
appointees at PBS. Their job was to sabotage programs like Bill Moyer’s
NOW and the weekly documentary series Frontline. Investigative journalism is a
danger to private interests, creating the likelihood that the public will focus
more attention on the shadowy activities of big business.
The ultimate goal of any
privately owned information-system is to assert complete control over the
news-cycle so that events can be arranged in a way that serves the needs of
business. The public must be prevented from seeing the conjugal relationship
between the state and industry. To achieve this, the media must appear to
function independently and speak with many different voices when, in fact, it
simply reiterates the same message from numerous vantage points. A simple Google
search of any headline story will confirm the truth of this. There is no
diversity of opinion in mainstream news. It is regimented and uniform.
Commercial media is
designed to stimulate desire for consumer goods and to avoid any information
that might instigate greater involvement in the political process. This explains
why the vast majority of stories are diversionary accounts of weather-related
tragedies and abductions of blond-white women rather than substantive coverage
of real economic and political events.
The privately-owned media
operates in a way that runs counter to the ideal of maintaining an
“informed public” in a participatory democracy. It is a top-down
model which hands over control of information to a class of corporate
gatekeepers whose judgment is overshadowed by their desire to maximize profits.
We cannot expect
impartiality from a privately-owned system where the main players have such an
obvious stake in the outcome. Nor can such a system “free” in any
meaningful sense of the word. In fact, the illusion of a “free
press” is without question the greatest hoax ever perpetrated on the
American people.
How can a
“privately-owned” profit-driven, politically-connected industry be a
“free press”?
And, why do people continue
to expect independent, evenhanded coverage from organizations that have no
allegiance to anyone other than their shareholders?
The media has to function
within its own rules and parameters; it is structurally limited to
“bottom-line” considerations. That makes “unbiased
analysis” virtually impossible.
“Taking back the
media” is meaningless sloganeering. The real goal is to create as many
independent sources of information as possible to counter the ubiquitous
“corporate narrative” of the media giants. To large extent, this has
been achieved via the internet. The internet is, in many ways, the perfect
democratic model for information-distribution. The public is free to seek their
information from a wide range of options and, (from what we can deduce) they
normally go to sites that provide news that is consistent with their own world
view.
Is there a
predisposition to news coverage? Do people naturally gravitate to sites which
reaffirm their own basic convictions about reality and the world?
It seems so. That is why
the media has very deliberately prevented leftists, liberals and progressives
from appearing on mainstream programs. There is a cynical belief that if these
voices are excluded, then the people who share their views will feel
marginalized and powerless. This sense of impotence promotes inaction and
further withdrawal from the political process. Ironically, the exclusion of
leftist spokespeople has only directed more rage at the establishment-media and
deepened the divisions between opposing groups. The corporate autocrats who
promote this system of exclusion have no idea of what its costs to society will
be, or whether it will eventually trigger widespread social upheaval. Silencing
groups of people with whom we disagree, forces them to express themselves in
less constructive ways. Censorship paves the way for violence.
The present system is so
narrow ideologically that it is destructive to the basic principles on which the
country was founded. The media offers no protection for the basic rights laid
out in the US Constitution. Rather, it has become the soap-box for fanatical
government officials spouting their rationalizations for torture, rendition,
aggressive warfare, and spying on American citizens. All of these extreme forms
of human rights abuse have been normalized by the commercial media. It
demonstrates that there is a concerted effort to soften public’s attitudes
towards fundamental moral issues like corruption and war crimes.
While the media has ignored
the damage to our constitution and the perils of an all-powerful executive, it
has intentionally mitigated the disastrous effects of global warming, nuclear
proliferation and global energy depletion (Peak oil). These are issues that
require public engagement and mobilization to affect drastically needed change
in policy. Instead, the media diverts attention to meaningless drivel like gay
marriage, “color-coded” terror alerts, or Jennifer Aniston’s
marital problems.
Time and
again the media has revealed itself to be the adversary of the public interest
and the common good. In its present configuration it is a direct threat to civil
liberties, social equity, and world peace. We no longer have the luxury of
ignoring this monolithic octopus which has extended its tentacles into every
corner of the body politic. The damage it has caused is already far too great.
Dismantling America’s
media monopoly should be a central part of any progressive political platform.
Democracy is impossible where information can be controlled by a few powerful
corporations that shape the narrative to suit their own self-serving objectives.
There must be unrestricted access to the facts that we need to make informed
decisions about the issues that affect our lives and the future of the country.
By increasing funding for independent and public media and by applying strict
regulations to the size and influence of the media giants, we can resuscitate
the “marketplace of ideas” and create an environment where divergent
points of view can flourish. This will ignite greater citizen involvement and
fuel the national debate.
Given the tremendous power
of the media-giants this seems like an insurmountable task. Regrettably, there
are no easy options. If the present system persists, civil liberties will
continue to dwindle while the nation lurches from one war to the next.
We’re better off steeling ourselves to the job ahead, broadening our base
of support, and breaking up this media-monster once and for
all.