Privately, Hollywood admits DRM isn't about piracy


In a nutshell: DRM's sole purpose is to maximize revenues by minimizing your rights so that they can sell them back to you.

If we believe Ronald Grover's sources in his BusinessWeek article of last week, the problem is liberal DRM and not piracy, and this is a startling admission. According to him, an unnamed studio executive said that a major reason why studios weren't jumping on board with the iTunes Store and other similar services is that their DRM is too lax. "[Apple's] user rules just scare the heck out of us." It's not piracy that's the concern, it's their ability to control how you use the content you purchase.

Posted: Mon - January 15, 2007 at 03:34 PM          

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