Employment Details
2003 - Present
AppleCupertino, CA
In 2003, Greg took a position at Apple Computer as a Senior Print Production Designer. His current responsibilities include retouching imagery of confidential products, working with art directors, streamlining color management and researching/developing image workflows on an international level. He also acts as a key consultant and educator for coworkers and vendors.
At Apple, Greg is developing new skills. He works occasionally on 3D projects using Strata 3D. One of the goals that he has set for himself, is to proficiently learn all the applications that are marketed by
Apple and
Adobe. For further details, please
contact Greg directly.
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2001 - 2003
Repro-Media Inc.South San Francisco, CA
In 2001, Greg went to work for Repro-Media Inc., a digital pre-press shop that has been serving the San Francisco bay area for over 25 years. He worked there as the head retoucher. Through contacts in Repro-Media, he became involved with
DVGarage, a San Francisco based company specializing in training for visual media artists. He was part of the Apollo 11 project, a team at DVG that worked with
John Knoll to digitally recreate the take-off and landing of the Apollo 11 rocket. Though a novice to 3D Modeling, his Photoshop skills proved useful when applied to
texture mapping and
Digital Matte Painting. He is currently working closely with DVG to create in-depth training material on Photoshop. He has hosted many seminars on Photoshop at DVG. In addition to teaching, Greg also beta-tests graphic applications.
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1998 - 2001
Vertis /
The LTC Group /
DigitangoSan Francisco, CA
In 1998, Greg went to work for Pacific Color/The LTC Group, a digital pre-press shop in San Francisco. He became adept at
trapping and
assembly. He learned about printing processes and how inks react with each other. He became proficient at rebuilding Illustrator and Quark files for a multiple
spot color environment. In addition to being the head retoucher, he was also responsible for color management, working with visiting art directors, project management and on occasion, attending press checks. His specialty was Photoshop and during slow periods of work, he became involved with research and development. He developed an expert understanding of RGB to CMYK conversion and
ICC profiling. Pacific Color/The LTC group was bought by Vertis Inc. They eventually opened a new design studio called Digitango. Greg worked in both facilities and in his off-hours, he was a beta-tester for Photoshop 6.0 and 7.0.
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1997 - 1998
McCann Erickson Advertising
San Francisco, CA
In 1997, Greg took a job with McCann Ericson Advertising S.F. They were creating a new in-house retouching studio. He was in-charge of troubleshooting and maintaining workflow, archiving and most of the technical aspects of the department. This included an
Iris printer, an
XY flatbed scanner, a film output printer and a film processor. Being the only staff retoucher in the agency, he quickly integrated directional skills into his retouching style that allowed him to communicate and work fluidly with Art Directors.
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1995 - 1997
Robyn Color Imaging CenterSan Francisco, CA
In 1995, Greg moved to San Francisco and took a position at Robyn Color. He strengthened his skills in the photographic and copywork trades. He took on new techniques like
type 'R' printing and became experienced on equipment like Mural enlargers and 11x14 cameras. This is where he started to learn about Macintosh computers. What had started out as a room with a small computer and a fiery printer had now formed into Robyn Color’s digital department. Like a lot of kids in his generation, he had spent his youth around the early computer models;
Tandy,
Apple and
PC writing simple software in Basic or Pascal. It was a big jump, going from writing batch files in DOS to learning Photoshop 3.0, but he took to it like a fish to water. He had always been technically inclined, and his photographic experience gave him an invaluable edge. He soon mastered the art of Drum Scanning and Film Output and steadily became an experienced RGB retoucher.
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1992 - 1995
Peninsula PhotographicsSan Mateo, CA
In 1992, Greg Apodaca took a job at Peninsula Photographics, a custom photo lab. He worked his way through every department there, learning printing techniques that ranged from machine 4x6’s to
poster size darkroom enlargements. He became proficient at positive and negative 4x5 copywork, film transfer,
rubylith and customized processing and mounting. Using the experience he gained in this industry, he was able to branch off into the private sector as a
Photographer for hire. But he practiced photography more as an art form rather than a side job.
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