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| Home > 設計行銷 > BRAINSTORMING Way of IDEO and others. |
| BRAINSTORMING Way of IDEO and others. | | Date Created: Nov 04, 2004, 12:11 PM |
 IDEO是一家知名的設計公司, 前幾個月美國商業週刊(BUSINESS WEEK)的封面報導就是在討論IDEO的設計過程...
報導中IDEO的設計流程可以分五個大步驟...
1. OBSERVATION
IDEO's cognitive psychologists, anthropologists, and sociologists team up with corporate clients to understand the consumer experience.
2. BRAINSTORMING
An intense, idea-generating session analyzing data gathered by oberving people. Each lasts no more than an hour.
3. RAPID PROTOTYPING
Mocking up working models helps everyone visualize possible solutions and speeds up decision-making and innovation.
4. REFINING
At this stage, IDEO narrors down the choices to a few possibilities.
5 IMPLEMENTATION
Bring IDEO's strong engineering, design, and social-science capabilities to bear when actually creating a product or servise.
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 現在主要要介紹一下 IDEO的動腦會議的規定, 還有一些有趣的地方
IDEO的名片上就直接印著IDEO的動腦會議(Brainstorming)的規則, 可見IDEO對於Brainstorming的重視的程度, 在IDEO的創辦人MIke的介紹下,才知道, 在IDEO可以參加Brainstorming的人表示公司對於你的想法以及工作表現的肯定, 簡單的說就是具有資格的人才可以參加IDEO內部的Brainstorming現簡單的介紹一下IDEO Brain Storming的規則, 這幾個規則也同事都被寫在會議室的牆壁上.
1. 暫緩判斷 Defer judgement
Don't dismiss any ideas.
2. 鼓勵奇想 Encourage wild idea
Embrace the most out-of-the-box notions because they can be the key to soulutions.
3. 舉一反三 Build on the idea of others
NO "buts", only "ands."
4. 以量取勝 Go for Quantity
Aim for as many new ideas as possible. In a good session, up to 100 ideas are generated in 60 mins.
5. 利用視覺 Be Visual
Use yellow, red and blue markers to write on big 30-inch by 25-inch Post-its that are put on a wall
6. 逐一發言 One conversation at a time
No interrupting, no dismissing, no disrespect, no rudeness.
7. 集中主題 Stay focus on Topic
Always keep the discussion on target.
BrainStorming是一個可以幫助創意進行的時候發展出大量的創意跟想法的工具, 參加過的一些Brainstorming的會議, 覺得一個成功的會議是要將其視為一種遊戲, 而不是一項工作, 如果太過於嚴肅反而會降低生成的result 的品質,.另外有了這些想法之後最重要的是後續的創意選擇以及深入發展, 通常Brainstorming生成的創意有可能是好的但是卻是非常粗淺的...因此身為一個專業的設計人員,如何將一個好的創意變成一個成熟的產品或者是作品, 便是一個設計人員的專業所在.
英國有一個BRAINSTORMING的教學網站, 裡面除了提供Brainstorming的介紹之外...也開發了一套教學的流程, 甚至還有個人進行Brainstorming的方法, 蠻有趣可以看看
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