The overwhelming positive reaction to the Hush Puppies repositioning made it clear that people wanted the brand to succeed.  And when it did succeed, people noticed.

Footwear News magazine named parent company Wolverine World Wide its "Company of the Year."  "The aim was to plug into the Hush Puppies cachet on the order of Levis 501s..."

In the UK, FHM Magazine readers named Hush Puppies "Product of the Year", beating out best-selling consumer and fashion brands.

The Public Relations Society of America gave Hush Puppies its "Award of Excellence", and Inside PR Magazine gave its "Creativity in Public Relations" award.

Hush Puppies showed up on the Hot Lists and In Lists in countless newspaper and magazine articles.

Wolverine World Wide recognized the success of the Hush Puppies Classics program by naming it "Product of the Year" at the Company's annual management meetings.