"It takes out-of-step thinking and the ability to take risks and pioneer new ideas...", wrote a "chronicle of change" newsletter about the Hush Puppies reinvention.  "...here's one risk taker that offers some inspiration for other companies looking to get started with a new approach to thinking."

"Hush Puppies reinvented themselves... without changing the company.  So what did they do to spark the buzz?

"They added new colors and a great print ad campaign.... (They) produced a how-to video of dressing casually and sent it to the country's 200 largest companies...

Summing up the accomplishments of Jeff and the Hush Puppies team, the article concluded,   "Hush Puppies are a team force.  They're a big company doing things the 'small' way.  They're a true leader and a good example for other big businesses looking for a change."