Someone once said that all of the marketing and positioning won't help if you do not maintain that consistency to the "last three feet"... the brand presentation at retail.

Jeff and the Hush Puppies team incorporated smart retail design into the Brand Plan and throughout the growth of the Classics program.  Using the Rockford brand room as a prototype, they developed integrated retail designs that worked from a full store to an integrated shop-in-shop department to a small table display.  Always keeping brand values in mind.

As styles, colors and seasons change, display materials evolve, but brand values of fun, comfortable, genuine style remain a part of clean and classic designs.