They're loyal.  Passionate.  And unafraid to show their true colors, whether they're maize and blue, green and white or crimson and gray.  They come in all ages -- students, alumni, sports fans -- and cross many demographics.

Jeff and the Wolverine Slipper Group team realized the unique opportunity their manufacturing and sourcing model provided in reaching this market.  Owning production facilities (over 90% of all US footwear is now imported) offered flexibility unmatched by competition.  Hush Puppies could be quick to market and customize small production runs easily.  Eventually, close to 70 college teams were licensed.

But Hush Puppies College Clogs proved more than a sales opportunity.  Association with college teams enhanced and strengthened the Hush Puppies brand values of "fun, comfortable, genuine style" among students and fans.  A lightweight indoor/outdoor clog was developed that remained true to the brand, with colorful Hush Puppies suede uppers and embroidery that allowed a fan to be loyal, literally, from head to toe.

College Clogs became a sensation

-- sold in college bookstores and game day tailgate events, sporting goods stores and sports-themed web sites, a College Clog Gift Card, shoe stores, SlipperGift stores and premium department stores like Nordstrom.  You can find them worn on campus, at the game and in front of the TV.

And, after three years in the market, the competition has yet to figure out how to duplicate their success.