It
was a little like Cinderella at the ball. The CFDA Awards
are the fashion industry's brightest evening. And Hush
Puppies walked away with the Accessories Award for the Classics
launch.
Ingrid Sischy,
writing in the awards program said, "I wonder if any
of us knew we were part of a trend?... This is when fashion
gets really interesting, when it happens almost naturally.
I call it 'doing the mashed potato.' That is, rediscovering
something that feels deliciously familiar and, yet, is also
just what one hungers for in the present... Those people at
Hush Puppies are clever cooks."
It
was a fairy tale night. Jeff and Owen Baxter created
special suede and patent leather tuxedo shoes to wear to the
event. When
party-goers
took note, Hush Puppies added them to the line, eventually
selling 30,000 pairs.
The
next morning, Academy Award nominations were announced.
Packing in the hotel, Jeff called the PR agency and began
plans to make Hush Puppies tuxedo shoes for the Best Actors
list.
|