So began the introduction of Advertising Age magazine's fifth annual salute to the "people who represent the very best in brand building."  Jeff was honored for his contributions to the repositioning of the Hush Puppies line and the growth of the Classics program.

Writing for Ad Age, Jean Halliday said, "Hush Puppies Co. proves you can teach an old basset hound new tricks... Jeff Lewis, marketing director, modestly cites serendipity."  She continues, "Perhaps more importantly, the brand is attracting younger buyers...  'We have attracted younger buyers, but we haven't alienated our older customers,' says Mr. Lewis."

Jeff and the Hush Puppies team created a new position for an old brand.   Sales rose.  Old perceptions were gone.  Consumers became fans.  It was nice to know that peers recognized the work... and results... the Brand Team had accomplished.