The tyranny of Yoga By Megan Lane BBC News Online



Women spend £670m a year on yoga and other holistic treats - this boom in "spiritual spending" has sparked a rush among advertisers to appeal to those seeking well-being. No wonder we can feel pressured to keep up with the bendy bunch.

A survey released on Wednesday found that three-quarters of women are turning to yoga, meditation and holistic therapies such as massage, shiatsu and reflexology to beat the stresses of modern life. But such pick-me-ups do not come cheap - so-called spiritual spending totals £670m a year, with another £20m spent on spa retreats and yoga holidays.
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Posted: Thu - October 9, 2003 at 02:42 PM        

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