January 2000, Las Vegas test. The team owner climbs into the No. 8 car. The son of the team owner also turned some fast laps in the black #3 car that day. By the way, the son recorded quicker lap times in both cars.
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The heroin-chic/"I'm a bad-ass" look of the 2000 Budweiser promo posters.
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2000 Lowe's Motor Speedway media tour at DEI. Such a happy young man.
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The 2000 season autograph card, known internally as "the James Dean pic."
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First Cup win: Texas, April 2000. Junior signed a large portrait of this one for Budweiser's St. Louis headquarters: "More beer for me?!"
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Anheuser-Busch Day at the New York Stock Exchange, May 4, 2000. Here's Dale Jr. with Toure, writer of two major Rolling Stone features about Dale Jr.
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Dubya and Junior at Daytona, July 2000. Campaiging for the Bud vote...
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Dale Jr.: "Keep me away from that thing." The infamous 'world's fastest bar stool,' Salt Lake City.
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Ah yes. The ladies of Rochester, NY. It's GOOD to be the King. These young ladies also appear in a few anedcotes in "Driver #8.
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August 2000, Indy. A tragic hair-do and a gorgeous guest: actress Susan Ward.
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August 2000. Remember the Olympic car at Bristol?
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Election Day, 2000, Hollywood. Dale Jr. taped a 30-minute episode of "Turn Ben Stein On" on Comedy Central. Stein would run to his office at the commercial breaks to check election returns.
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December, 2000, New York City. Budweiser announces past winners are now eligible to compete in the Bud Shootout. (Also known as the 'Big E rule.')
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January, 2001. Taken while at speed with Dale Jr. at Lowe's Motor Speedway. This ride-of-my-life inspired the introduction for "Driver #8." This was originally supposed to appear in MTV's "True Life." The producer had rigged cameras inside the car for his ride-along.
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January 2001. The new Bud car and "script" Bud logo is unveiled at the Lowe's Motor Speedway media day at DEI. Harold Hinson behind the lens, of course.
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