Budweiser: The Official Beer of the Daytona International Speedway

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Budweiser: The Official Beer of the Daytona International Speedway

Date Created: Feb 11, 2006, 12:54 PM

Above:(L to R) Randall Blackford, Director of Marketing for Budweiser, joins Dale Earnhardt Jr. and Robin Braig, President of Daytona International Speedway, in announcing Budweiser as the new official beer of the Daytona International Speedway.

Photos by Harold Hinson (see the new media menu page for a view of the new 2006 Budweiser Chevy Monte Carlo SS.)

ST. LOUIS (Feb. 10, 2006) – Budweiser will become the Official Beer of Daytona International Speedway under a new multi-year agreement that includes Official Beer status and signage rights during all of the track’s eight annual events – including Speedweeks, the Daytona 500 and Pepsi 400 – and the renaming of the track’s infield concession area to “The Budweiser Bistro.”

Budweiser, the official beer of NASCAR and driver Dale Earnhardt Jr., will gain significant track signage, a major presence on the infield scoring tower in the NEXTEL FANZONE, use of the Speedway’s logo and 2008 50th Anniversary logo, and will introduce its “Green Team” recycling programs to help keep Daytona International Speedway clean.

“Budweiser is synonymous with NASCAR, Dale Jr. and great racing, and our sponsorship of Daytona International Speedway only heightens our commitment to the passionate fans and drivers of America’s favorite motor sport,” said Tony Ponturo, vice president of Global Media and Sports Marketing, Anheuser-Busch, Inc. “We’re excited to be involved in ‘The Great American Race’ and all of the thrilling action at Daytona International Speedway. Sponsoring Daytona is a great way to reach our beer drinkers through a sport and venue they are very passionate about."

“The name recognition of Budweiser and Daytona International Speedway make this marketing partnership a natural fit,” said Daytona International Speedway President Robin Braig. “The entire team at the ‘World Center of Racing’ is excited to welcome a legendary brand such as Budweiser to the DIS family.”

Anheuser-Busch is also the title sponsor of the Budweiser Shootout at Daytona on Feb. 11 and the exclusive beer and malt beverage advertiser of the Daytona 500 national broadcast at 2:30 p.m. ET Feb. 19 on NBC.

The Daytona International Speedway sponsorship enhances Budweiser’s significant commitment to motorsports. Budweiser is the “Official Beer of NASCAR,” the title sponsor of the Budweiser #8 Chevrolet driven by Dale Earnhardt Jr., and sponsor of the Bud Pole Award in all NASCAR divisions through 2007. Anheuser-Busch’s Busch beer has been the title sponsor of the NASCAR Busch Series since the circuit’s inception in 1982.

Dale Earnhardt Jr. signed on with Budweiser in 1999 following two successive seasons as the Busch Series champion. He made an immediate impact on the NASCAR circuit winning two races and finishing 16th in the overall standings in 2000. He has earned 16 career victories and 91 top-ten finishes in his short career, including a coveted victory in the 2004 Daytona 500. Earnhardt Jr. is reunited with long-time crew chief and cousin Tony Eury Jr. in 2006 in hopes they can rebuild the chemistry that launched the Budweiser #8 Chevrolet to one of the most successful starts in autosports history.

Anheuser-Busch Green Teams are designed to help event organizers promote positive individual behavior while maintaining a litter-free environment at large company-sponsored events, such as festivals, sporting events and concerts. Green Teams main focus is keeping areas free of litter, but they also recycle aluminum cans, plastic and glass bottles when possible. Green Teams build community pride, as well as, raise much-needed funds for charity organizations from the collected recycled items.

Daytona International Speedway is the flagship facility of International Speedway Corporation and home to the Daytona 500, NASCAR’s biggest, richest and most prestigious event. Daytona International Speedway is a versatile motorsports facility also hosting the Rolex 24 At Daytona, North America’s premier sports car race, as well as the legendary Daytona 200 By Honda motorcycle classic.

Based in St. Louis, Anheuser-Busch is the leading American brewer holding 50 percent of the U.S. beer market. The company brews the world’s largest-selling beers, Budweiser and Bud Light. Anheuser-Busch also holds a 50 percent share in Grupo Modelo, Mexico’s leading brewer, and a 27 percent share in Tsingtao, the No. 1 brewer in China. The company is one of the largest theme park operators in the United States, is a major manufacturer of aluminum cans and is America’s top recycler of aluminum cans. For more information, visit www.anheuser-busch.com.

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