| Home > racin' > Budweiser/Earnhardt "Legacy" Ad Debuts Sunday |
| Budweiser/Earnhardt "Legacy" Ad Debuts Sunday | | Date Created: Jun 15, 2006, 12:38 PM |
 “Seems like, ever since there’s been a NASCAR, there’s been an Earnhardt racing in it,” the narrator begins, reminiscing about a bygone era.
Budweiser honors the Earnhardt family’s three generations of NASCAR success this Father’s Day with a “NASCAR History” ad showcasing imagery representing more than 50 years of the family’s racing legacy and Budweiser’s long-time support for auto racing. The 60-second ad will debut Friday on Budweiser.com, and will premiere on national television during Sunday’s broadcast of the 3M Performance 400 from Michigan International Speedway at 1 p.m. ET on FOX.
The spot melds black and white images of six-time NASCAR Sportsman Series champion Ralph Earnhardt racing a cream-colored 1955 Chevrolet, followed by the contrasting black #3 Goodwrench car of “The Intimidator,” Dale Earnhardt, a seven-time NASCAR series champion. Finally, the ad brings into the fold the #8 Budweiser car driven by NASCAR’s only third generation champion, Dale Earnhardt Jr., seamlessly relating how the Earnhardts, NASCAR and Budweiser have come a long way together over the past 50 years.
|
 “Earnhardt and Budweiser are two of the most recognized names in auto racing, and we have enjoyed a long, successful relationship with the Earnhardt family,” said Tony Ponturo, vice president of Global Media and Sports Marketing, Anheuser-Busch, Inc. “The Earnhardts’ fan following is unlike any other family in NASCAR, and we think fans will appreciate seeing them together again on Father’s Day.”
In addition to the legacy ad, Dale Earnhardt Inc., Dale Jr. and Budweiser will honor Ralph and Dale with a commemorative Father’s Day paint scheme for the No. 8 Budweiser car. The predominantly cream-colored paint scheme is based upon the No. 8 cars driven by Ralph and Dale during their NASCAR careers, while the Budweiser bow-tie logos are vintage 1974 marks commemorating Dale’s NASCAR debut and the year Dale Jr. was born.
The car is the second DEI paint scheme this season to honor the legacy of a member of the Earnhardt family. Previously, Dale Jr. raced a black and silver #8 Budweiser car at Talladega on April 30 to celebrate his late father’s induction into the International Motorsports Hall of Fame.
Fans can see the cream-colored Father’s Day paint scheme at www.Budweiser.com or at www.DaleEarnhardtInc.com.
|
 Dale Earnhardt Jr. signed with Budweiser in 1999 following two successive seasons as the Busch Series champion. He has earned 17 career victories and 97 top-10 finishes in his NASCAR NEXTEL Cup career, including a coveted victory in the 2004 Daytona 500. Dale Jr. is currently sixth in the Nextel Cup point standings with one victory and has 10 finishes of 12th or better in the first 14 races of the season.
Budweiser is the “Official Beer of NASCAR,” the title sponsor of the Budweiser #8 Chevrolet driven by Dale Earnhardt Jr., and sponsor of the Bud Pole Award in all NASCAR divisions through 2007. Anheuser-Busch’s Busch beer has been the title sponsor of the NASCAR Busch Series since the circuit’s inception in 1982. Anheuser-Busch is also the title sponsor of the annual Budweiser Shootout at Daytona, the exclusive beer and malt beverage advertiser of the Daytona 500, and the “Official Beer” of Daytona International Speedway.
Based in St. Louis, Anheuser-Busch is the leading American brewer, holding a 48.8 percent share of U.S. beer sales. The company brews the world’s largest-selling beers, Budweiser and Bud Light. Anheuser-Busch ranked No. 1 among beverage companies in FORTUNE Magazine’s Most Admired U.S. and Global Companies lists in 2006. Anheuser-Busch is one of the largest theme park operators in the United States, is a major manufacturer of aluminum cans and is America’s top recycler of
aluminum. |
|
|
|
All contents of this blog are the sole responsibility and views of the author.
They do not in any way represent the views, beliefs or corporate values of any clients of fingerprint inc.
This includes but is not limited to Anheuser-Busch or any other corporate or personal entities mentioned within.
| |
