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Coming Soon: Dale Jr's MTV CRIBS 2.0


Six years after the first episode aired, MTV video crews were back near Mooresville, NC Thursday to tape another episode of CRIBS with Dale Jr. The first episode, taped in 2001, has received more attention and more buzz than any other single project we have worked on, and this one is expected to do the same, circa 2008. I expect people will still be talking about this episode in 2014. It's the last major media appearance for Junior as a part of the Budweiser family (even though it will air sometime early next year).

This time it's an all-new ball game as MTV has the first exclusive look at Junior's Whisky River western town, the multiple karting tracks, the golf course, numerous priceless automobiles, the vintage gas station, the pool/jacuzzi/slice of tropical paradise and... oh yeah... his house! All of it is very much JUNIOR.

Here are just a few of the behind-the-scenes shots from a rare rainy day at Dirty Mo Acres.


CARS!


Western Town!


SO much more to come...


shhhhh... don't tell: double super-secret bonus photos from Thursday's rain-drenched shoot.

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