James Ramsay
Les Consultants Sabatini

Recent Projects






VisibleVision
Bugeye Music
Jamba



Canalweb



Berlin: +49 176 219 38 395
ramsay@sabatini.tv

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Additional Performing Arts
and Writing Projects...





  






 





Since 2000






Founder /
Managing Director




LES CONSULTANTS SABATINI
Founder/Director of this Berlin-based media consultancy, providing programming and operational strategies for international digital media.



Recent activities include...




Sabatini

2009-
2010

Head of Product Management /
Head of Post Production

VISIBLEVISION GmbH
Developed and managed the product strategies and production workflow for this Berlin start-up, specialized in high volume, low-cost HD image videos for businesses.

VisibleVision




2008

Expert Review

HOME ENTERTAINMENT TRENDS IN EUROPE
Report by Peacefulfish consultants for the EU “SMART” programme on the role of SMEs and European audiovisual works in the context of the fast changing and converging home entertainment sector (PayTV, Home Video, VOD, video games, internet, etc)

European Union


Previous projects...








2007

Launch Director/
Senior Project Manager

BUGEYE MUSIC
Creation and global distribution of the Bugeye Music television service on the Joost platform, including brand development, programming, operations, and interactive services.
Personally oversaw all operational aspects of product launch, including channel branding, creative identity, programming policy, business systems and workflow, budget, interdepartmental relationships (business, creative, operational). Contributed to business plan and legal processes. Delivered new video service on time, on budget with limited staff and resources.


Bugeye Music


2006

Launch Director/
Senior Project Manager

MTV OVERDRIVE
Worldwide roll-out of MTV Overdrive, broadband streaming portal for MTV Networks International Digital Media division.
Devised and implemented project plan to create local and customized versions of MTV US's streaming video platform in multiple territories, to achieve a global economy of scale. Defined international product requirements to US tech team, set business requirements for regional launches, and co-ordinated launches in 7 countries. Central point of contact for all product issues: Legal, commercial, financial, marketing, programming & production, design and technical.


MTV Overdrive
UK
Germany
Italy
Netherlands
Brazil
France


2005-
2006


Senior Project Manager

MTV FRANCE
MTV France

Launched of 3 new channels for the French market:  MTV Pulse, MTV Idol and Nickelodeon France. Defined and implemented operational strategies required to deliver the new services with tight deadlines and limited budget, including business restructuring.




2004-
2005

Launch Director /
Acting Managing Director


MTV NORDIC
Launch Director/Acting MD for the launch of MTV Denmark.  Brand development for localised MTV channels in Finland, Norway, Sweden and Denmark.  Established Copenhagen office.  Oversaw all operational aspects of launch.

MTV Denmark


2004

Content Strategy Consultant

JAMBA!
Europe’s leading mobile content provider. Advised on use of airtime, scheduling strategies, development and implementation of research and analysis tools.

Jamba.de
 


Content Strategy Consultant

THE DEPOT
Programming Consultant for this UK brand consultancy, helping clients with user interface development for online gaming and video services into British pubs and restaurants.

depot.co.uk
  

2001-
2002


Vice-President,
Programming & Content


CHANNEL HEALTH TELEVISION (UK)
Channel Health was the UK's first digital health and lifestyle channel.  Responsible for all strategic and operational issues for Programming, Acquisition, Production and Commissions, Creative Direction, On-Air Promotion, and Interactive Services (including enhanced television and websites).   Also national and international Channel Carriage Agreements and Broadcast Operations.


Channel Health
UK



2000


Editorial Director,
Broadband / Broadcast


CANALWEB
Europe's first (and largest) WebTV brand.  Responsible for defining and implementing all television and broadband projects for CanalWeb, both in terms of business and content. Also, strategic consulting for the CanalWeb group on international, broadband, tv and editorial issues.

Canalweb
France
Deutschland



1997-
1999

















Vice-President /
Networks Launch Director















UNIVERSAL STUDIOS NETWORKS
Co-ordinated Universal's global rollout of two major new, localised brands:

13th Street
Studio Universal

Launched 5 new television channels in 2 years.

Directed pre-launch activities for all new Networks projects - brand positioning, editorial, commercial and administrative strategies.

Defined the Networks' cultural blueprints by coaching regional Managing Directors and their teams in the development of local brand models.

A pivotal role during the Studio's ambitious entry into the international networks market, maximizing strict budgets within stricter deadlines.

On-the-ground in UK, Germany, France, Spain, Italy, New York and Miami (Latin America, Brazil).

Reported directly to President, USN.


Universal Studios Networks

Worldwide

Studio Universal
Italia
Deutschland
Latin America/Brasil


13th Street
Deutschland




1998-
1999






Acting Vice-President,
Networks Operations

Oversaw all television management systems, operational infrastructure, IT and broadcast engineering projects.  Design and implementation of Networks scheduling system; new media technology strategies.
13eme Rue
France

Calle 13

Espaņa
Latin America/Brasil



1996


Manager,
Network Presentation



MTV NETWORKS EUROPE
(MTV & VH-1)


Oversaw Programming, On-Air Promotion and Ad Sales architecture for 4 MTVNE channels and 6 advertising windows, serving over 30 countries.  Established and headed Presentation Dept. during MTV Europe's innovative pan-European regional expansion program. Authored MTV's first production and programming "bible."


MTV

MTV Europe
MTV Italy
MTV Germany
MTV Middle East

MTV South Africa




1995-
1996


Music Programming Consultant

Music programming strategies for the launch of VH-1 Germany (Hamburg). Trained local Programme Director and scheduling team.  Produced the launches of MTV and VH-1 Middle East for The Showtime Networks (Gulf DTH).


 VH-1


1990-
1996




Music Video Acquisition &
Scheduling


Five years video acquisition, playlist committee and program scheduling for pan-European and regional MTV Europe channels; acquisition and scheduling strategies for the launches of VH-1 UK and MTV Italy.
VH-1 UK
VH1 Germany
VH-1 Middle East
VH-1 South Africa



 





more...






Dual UK and Canadian nationality

Bilingual English and French. 
Business German.
Rudimentary Italian, Spanish.

Trent University, Canada.
Philosophy /  Cultural Studies
(1982-85)